AI SCORE 8.5

Senior SEO Manager - Sports Betting Focus

$60K–$80K/year
OfficeiGamingRelocation

About the Role

We are seeking a talented and experienced Senior SEO Manager to join our dynamic team in Gzira, Malta. As a Senior SEO Manager, you will play a crucial role in driving our growth in the sports betting market. This position is perfect for someone who is passionate about sports and has a well-rounded SEO background, including On-page SEO, Technical SEO, Link Building, and Content Strategy. If you're looking for an exciting opportunity to advance your career in a technology-focused marketing business, this Senior SEO Manager remote position is for you!

What You'll Do

  • Develop and execute comprehensive SEO strategies to improve organic search visibility and drive traffic to our sports betting platform.
  • Conduct keyword research and competitive analysis to identify opportunities for growth.
  • Optimize website content, structure, and technical elements to enhance user experience and search engine rankings.
  • Manage link-building campaigns to increase domain authority and improve search rankings.
  • Collaborate with content creators to ensure high-quality, SEO-friendly content is produced.
  • Monitor and analyze website performance using SEO tools and analytics to track progress and report on key metrics.
  • Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
  • Work closely with the marketing team to align SEO strategies with overall business goals.

Requirements

  • 3-5 years of experience in SEO, preferably in the iGaming or sports betting industry.
  • Strong understanding of On-page SEO, Technical SEO, Link Building, and Content Strategy.
  • Proficiency in SEO tools such as Google Analytics, SEMrush, or Ahrefs.
  • Excellent analytical skills and the ability to interpret data to make informed decisions.
  • Strong communication skills and the ability to work collaboratively with cross-functional teams.
  • Experience with performance-based marketing and affiliate programs is a plus.

Nice to Have

  • Experience in a managerial role or leading a team.
  • Knowledge of HTML, CSS, and website development.
  • Familiarity with PPC and other digital marketing channels.

What We Offer

  • Competitive salary ranging from €60,000 to €80,000, based on experience.
  • Performance-based bonuses to reward your hard work.
  • Comprehensive health coverage for you and your family.
  • Access to an on-site gym and fitness classes to promote a healthy lifestyle.
  • Relocation support to help you settle into your new role in Malta.
  • Opportunities for professional growth and advancement within the company.
Why This Job8.5 of 10

This Senior SEO Manager role offers a unique opportunity to drive growth in the sports betting market while enjoying a competitive salary and relocation support.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Deep understanding of Technical SEO principles, particularly in the context of sports betting websites, including schema markup and site speed optimization using tools like Google PageSpeed Insights and SEMrush.

Analytical mindset with proficiency in Google Analytics and Ahrefs to interpret data and develop actionable strategies that align with the rapidly evolving sports betting industry.

Proven track record in building high-quality backlinks through innovative outreach strategies, with an emphasis on sports-related content and partnerships.

Learning Resources

The Beginner's Guide to SEOguide

Career Path

Senior SEO Manager - Sports Betting Focus(Now)SEO Director(1-2 years)Head of Marketing for Sports Betting(3-5 years)

Market Overview

SEO Market Size 2024
$107B
Annual Growth
18.4%
AI Adoption in SEO
45%
Investment in SEO Tools
+32%
Labour Demand for SEO Roles
+25%
Avg Salary for Senior SEO Manager
$95K

Skills & Requirements

Required
SEOOn-page SEOTechnical SEO
Growing in Demand
Data AnalyticsVoice Search OptimizationContent Marketing
Declining
Keyword StuffingFlash-based Content

Domain Trends

Rise of AI-driven SEO Tools
With 45% of companies adopting AI in their SEO strategies, tools like Jasper and Surfer SEO are becoming essential for optimizing content and analyzing performance.
Increased Focus on E-A-T
Expertise, Authoritativeness, and Trustworthiness (E-A-T) are crucial in Google's ranking algorithm, influencing 70% of SEO strategies for competitive industries like sports betting.
Mobile-First Indexing
With over 55% of web traffic coming from mobile devices, optimizing for mobile-first indexing is now critical, driving a 30% increase in mobile SEO strategies among top sports betting websites.

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