Senior Manager, B2C Marketing - Remote

About the Role

We are seeking a Senior Manager, B2C Marketing - Remote to lead our marketing efforts in the healthcare sector. This role offers a unique opportunity to make a meaningful impact on patients' lives while working in a fully remote environment. As a Senior Manager, you will oversee multi-channel marketing strategies, leveraging data analysis and AI-driven marketing techniques to enhance our outreach and engagement.

What You'll Do

• Develop and execute comprehensive B2C marketing strategies that align with our healthcare objectives.
• Lead cross-functional teams to implement multi-channel campaigns, ensuring consistency and effectiveness across all platforms.
• Utilize data analytics to assess campaign performance and drive continuous improvement in marketing efforts.
• Collaborate with product management to create compelling content that resonates with our target audience.
• Manage marketing automation tools and CRM platforms to optimize customer journeys and engagement.
• Foster partnerships with healthcare payers to enhance our marketing reach and effectiveness.
• Mentor and lead a team of marketing professionals, promoting a culture of collaboration and innovation.
• Stay updated on industry trends and best practices to keep our marketing strategies competitive.

Requirements

• 5+ years of experience in B2C marketing, preferably in the healthcare sector.
• Strong understanding of marketing automation, CRM platforms, and data analysis.
• Proven track record of managing successful multi-channel campaigns.
• Excellent leadership and team management skills.
• Ability to analyze data and derive actionable insights to inform marketing strategies.
• Strong communication skills, both written and verbal.
• Experience with SQL and healthcare analytics is a plus.

Nice to Have

• Experience in value-based care marketing.
• Familiarity with medical claims data.
• Previous experience in a remote work environment.

What We Offer

• Meaningful work with a positive impact on patients.
• Remote-first work environment with hybrid options available.
• Generous paid time off and holiday plans.
• Paid parental leave and support for work-life balance.
• Comprehensive benefits from Day 1, including insurance and HSA contributions.
• Equitable pay with a 401k plan and employer matching.
• Inclusive environment fostering teamwork and authenticity.