Fello06.02.26
AI SCORE 8.5

Senior Growth Leader - Remote Position at Fello

$140K–$180K/year

About the Role

We are seeking a Senior Growth Leader to join our team at Fello, a profitable, hyper-growth, VC-backed B2B SaaS company. As a Senior Growth Leader remote, you will be at the forefront of our growth execution system, ensuring that our integrated campaigns and lifecycle marketing work together to drive pipeline, revenue, and customer expansion.

What You'll Do

  • Own and evolve the integrated growth strategy across lifecycle and ABM motions, prioritizing initiatives based on ICP-driven pipeline and demo targets.
  • Set quarterly and monthly growth priorities, making explicit tradeoffs between current and future initiatives.
  • Lead cross-functional campaign planning, ensuring high-quality execution across all channels.
  • Own the end-to-end TOFU → BOFU strategy, defining how prospects move through the funnel to improve conversion quality.
  • Manage growth KPIs, running weekly reviews and making data-backed decisions to optimize initiatives.
  • Directly manage the growth team, empowering them through strong prioritization and decision-making frameworks.

Requirements

  • 6–10 years of experience in B2B SaaS growth, demand generation, or lifecycle marketing.
  • Proven ability to set priorities and make tradeoffs to protect focus and impact.
  • Hands-on experience designing and operating pipeline-driving growth systems.
  • Strong communication skills and an adaptive, collaborative mindset.

Nice to Have

  • Experience scaling a company from approximately $20 - $50M+ ARR.
  • Background in B2B PropTech, Real Estate, or SaaS.
  • Familiarity with project management tools such as Asana or ClickUp.

What We Offer

  • Competitive compensation with an attractive salary and benefits package.
  • Fully remote work with flexible hours to promote work-life balance.
  • Opportunities for career advancement and professional development.
  • Comprehensive health, dental, and vision insurance plans.
  • Generous PTO and paid holidays.
  • A supportive team environment that values innovation and collaboration.
  • Equity options to own a part of Fello.
  • Work on innovative products leveraging AI and advanced technologies.
Why This Job8.5 of 10

This Senior Growth Leader position at Fello offers a unique opportunity to drive growth strategies in a fully remote environment with competitive compensation and equity options.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Deep understanding of data-driven decision making, particularly in tools like Google Analytics and HubSpot, to analyze customer behavior and optimize growth strategies.

Proven ability to lead cross-functional teams remotely, utilizing collaboration tools like Slack and Asana to drive alignment and execution of lifecycle marketing campaigns.

Extensive experience in B2B demand generation and account-based marketing (ABM), showcasing a strategic mindset to adapt and refine approaches based on market feedback.

Learning Resources

Growth Marketing: How to Grow Your Business Onlinecourse

Career Path

Senior Growth Leader - Remote Position(Now)Director of Growth Marketing(1-2 years)Vice President of Marketing(3-5 years)

Market Overview

Market Size 2024
$10.5B
Annual Growth
15.2%
AI Adoption in Marketing
75%
Investment in Growth Solutions
+250%
Labour Demand for Growth Leaders
+20%
Avg Salary for Senior Growth Leaders
$135K

Skills & Requirements

Required
Growth StrategyLifecycle MarketingDemand Generation
Growing in Demand
Customer Journey MappingMarketing Automation ToolsData-Driven Decision Making
Declining
Traditional SEO TechniquesEmail Blast Campaigns

Domain Trends

Increased Focus on Personalization
70% of consumers expect personalized experiences, driving demand for growth leaders who can tailor strategies effectively.
Integration of AI in Growth Strategies
AI tools are being adopted by 75% of marketing teams for data analysis and demand generation, enhancing efficiency.
Rise of Account-Based Marketing (ABM)
ABM strategies are seeing a 30% increase in adoption, as companies focus on high-value accounts for targeted growth.

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