Senior Director, Segment Marketing & Events - Remote Opportunity

About the Role

We are seeking a Senior Director, Segment Marketing & Events to join our team at AlertMedia. This remote opportunity allows you to play a pivotal role in our mission to save lives and minimize loss through effective communication during emergencies. You will lead a global team, driving our go-to-market strategy and ensuring our marketing investments translate into opportunities and bookings.

What You'll Do

• Provide strategic leadership for outbound marketing and event programs across new business segments, including outbound campaigns, gifting, associations, dinners, trade shows, virtual events, and roundtables to drive pipeline creation.
• Oversee GTM strategy & execution in EMEA for full-funnel demand programs, including email, events, webinars, gifting, associations, and advocacy.
• Be accountable for opportunity and pipeline metrics across all new business segments, ensuring accurate attribution and consistent reporting.
• Cultivate strong cross-functional partnerships to align Sales and Marketing around opportunity and pipeline creation targets.
• Manage an annual budget, ensuring efficient resource allocation and clear ROI visibility.
• Lead and mentor a global team across segment marketing and event functions, enabling high-impact execution and growth.

Requirements

• 10+ years of relevant experience in B2B SaaS marketing, with 5+ years focused on outbound programs & events.
• 5+ years of experience managing and developing high-performing teams.
• Demonstrated success building and scaling outbound & events programs that translate to revenue.
• Excellent cross-functional collaboration skills with a track record of building strong partnerships with Sales and Sales Development.
• Strong communication and storytelling skills, both written and verbal.
• Familiarity with tools like Salesforce, Outreach, Sendoso, Wrike, and FullCircle preferred.

Nice to Have

• Experience leveraging AI to increase output.
• Strong copywriting skills with exceptional attention to detail.
• Strategic thinker with the ability to shift priorities quickly based on evolving business needs.

What We Offer

• Competitive base salary + company-wide bonus program.
• Generous and flexible time off and parental leave policies.
• Health benefits - Medical, Dental, Vision, and Life Insurance are 100% paid for employees!
• 401K with generous company match.
• Amazing rewards and incentives – we love celebrating each other!
• Ongoing career development opportunities through our Learning & Development team.

Join us at AlertMedia and be part of a team that genuinely cares about the work and each other. This Senior Director, Segment Marketing & Events remote position offers a unique opportunity to grow your career in a fast-moving, global company with an award-winning culture.