Senior Digital Marketing Manager - Charity Sector

About the Role

Are you an insights-driven Senior Digital Marketing Manager looking for a rewarding opportunity in the charity sector? Join Great Ormond Street Hospital Children's Charity as we seek a talented individual to lead our digital marketing team. In this pivotal role, you will manage a team responsible for delivering effective digital marketing campaigns that support our fundraising and brand initiatives. This Senior Digital Marketing Manager position offers a unique chance to make a significant impact while working in a hybrid environment.

What You'll Do

• Lead a team of 4 direct reports to ensure the successful delivery of digital marketing campaigns.
• Collaborate with our media agency and fundraising colleagues to execute all digital marketing efforts, including paid search, display, paid social, and video.
• Test and pilot new fundraising products and propositions in-house using a structured test-and-learn approach.
• Manage stakeholder relationships at all levels, providing strategic advice on project management.
• Oversee resource allocation and the delivery of campaigns and projects with internal stakeholders.
• Prioritize competing demands effectively to meet organizational goals.

Requirements

• Proven experience in planning multi-channel campaigns across paid social, paid search, video, and display.
• Experience managing agencies and external suppliers.
• Hands-on experience running and optimizing paid social campaigns (Meta) with a willingness to explore emerging channels like TikTok and LinkedIn.
• Strong understanding of search marketing's role within an integrated digital strategy, with experience managing campaigns across Google Ads, including Search, Performance Max, Demand Gen, and the Google Display Network.
• Ability to translate insights into actionable strategies.
• Demonstrated team leadership experience and exceptional relationship-building skills.
• Proactive attitude towards problem-solving.

Nice to Have

• Experience in the charity or nonprofit sector.
• Familiarity with data analytics tools.
• Knowledge of SEO best practices.

What We Offer

• 30 days of annual leave plus bank holidays.
• A flexible approach to working arrangements.
• Access to an enhanced pension scheme.
• Life assurance coverage.
• Various health and wellbeing schemes, including an employee assistance program.