Retail Strategy and Merchandising Architect - Remote
About the Role
We are seeking a Retail Strategy and Merchandising Architect to join our team remotely. In this pivotal role, you will be the architect of our physical identity, leading the charge in creating a unified brand experience across Canada. Reporting directly to the Chief Marketing Officer, this strategic position places you at the heart of our national evolution.
What You'll Do
- Oversee the execution of brand standards across all service centers.
- Modernize and define brand standards to ensure consistency.
- Develop an effective merchandising strategy that enhances customer experience.
- Ensure a coherent and memorable brand experience across all touchpoints.
- Supervise on-ground execution to maintain brand integrity.
- Redefine standards by establishing guidelines for marketing and design at retail locations.
- Drive innovation by implementing strategies that highlight our products and services in the customer journey.
- Create flexible concepts that adapt to regional realities while preserving national brand integrity.
- Develop impactful merchandising strategies for products and services, including signage and displays.
- Design briefs for creative projects and validate them with stakeholders.
- Collaborate with external partners to transform strategic visions into creative solutions.
- Create and make accessible retail standards guides via internal platforms.
- Ensure a consistent brand experience across corporate and franchise service centers.
- Act as a consultant for major renovations and special cases.
- Lead and coach the project manager responsible for on-ground brand activation during openings and renovations.
- Navigate between departments to ensure technical feasibility of projects.
Requirements
- 6 to 10 years of experience in retail marketing, commercial environment design, or brand management.
- Strong marketing acumen to protect brand DNA and operational understanding of physical constraints.
- Ability to thrive in ambiguity and structure processes effectively.
- Exceptional communication skills, fluent in both French and English.
- Proven project management skills with the ability to manage budgets and multiple projects.
Nice to Have
- Experience in leading cross-functional teams.
- Knowledge of current retail trends and consumer behavior.
- Familiarity with digital merchandising tools.
What We Offer
- A collaborative culture where support and performance go hand in hand.
- Challenging tasks that combine pure creativity, strategic thinking, and human leadership.
- Tangible visibility of your concepts coming to life across the network.
- National impact as your standards redefine the customer experience from coast to coast.
- Hybrid work model with comprehensive benefits and real autonomy.
This role offers a unique opportunity to shape the retail landscape across Canada. With a competitive salary and a hybrid work model, you will lead impactful brand initiatives.
Who Will Succeed Here
Proficient in retail marketing analytics, leveraging tools like Google Analytics and Tableau to drive data-informed merchandising strategies.
Self-motivated and adaptable to remote work environments, demonstrating strong organizational skills to manage multiple projects and deadlines effectively.
Extensive experience in brand management, with a proven track record of leading cross-functional teams to execute cohesive merchandising strategies that align with corporate identity.
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