Remote Marketing Specialist - Digital Campaigns & Content Creation

About the Role

We are seeking a talented Remote Marketing Specialist to join our dynamic team at EarthOptics. In this role, you will be instrumental in driving our marketing initiatives, focusing on digital campaigns and content creation. As a Remote Marketing Specialist, you will have the opportunity to work with a passionate team dedicated to making a difference in the B2B SaaS industry.

What You'll Do

• Develop and execute innovative marketing strategies that enhance brand awareness and drive customer engagement.
• Manage and optimize digital marketing campaigns across various platforms, ensuring alignment with overall business goals.
• Create compelling content for multiple channels, including social media, email, and the company website.
• Collaborate with cross-functional teams to coordinate marketing efforts and ensure cohesive messaging.
• Analyze performance metrics to measure the effectiveness of campaigns and make data-driven decisions for future initiatives.
• Assist in event planning and execution, contributing to successful marketing events and promotions.
• Support sales teams with marketing materials and strategies that enhance lead generation and conversion rates.
• Stay updated on industry trends and best practices to continuously improve marketing efforts.

Requirements

• 3-5 years of experience in marketing, preferably in a digital marketing role.
• Proven track record of managing successful marketing campaigns.
• Strong writing and communication skills, with the ability to create engaging content.
• Experience with social media management and content creation tools.
• Familiarity with performance metrics and analytics tools to track campaign success.
• Ability to work independently and collaboratively in a remote environment.
• Knowledge of B2B marketing strategies and best practices.

Nice to Have

• Experience in the SaaS industry.
• Graphic design skills and familiarity with design software.
• Knowledge of SEO and content marketing strategies.

What We Offer

• Competitive salary range of $70,000 - $90,000 annually.
• Medical, Dental & Vision Insurance - 90% funded by EarthOptics for benefit-eligible employees.
• Company-paid LTD, STD, and Life Insurance.
• 401k Plan with Employer Match up to 4%.
• 17 days of paid time off, plus 10 additional company holidays.
• Parental Leave and Professional Development Stipend.
• Flexible Schedule & Hybrid/Remote Work Environment.
• Equity options to share in the company's success.