About the Role

We're looking for a Remote Digital Specialist - Paid Social to join our team at Community Boost. In this role, you will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn, and TikTok. As a Remote Digital Specialist, you'll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact.

What You'll Do

  • Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok, and LinkedIn Ads, including writing ad copy and testing creative assets in partnership with internal teams.
  • Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.
  • Analyze campaign performance and provide actionable insights using platform dashboards and Google Analytics.
  • Build monthly or quarterly reports and present results to internal teams and/or clients.
  • Collaborate with account managers and nonprofit clients to align campaign goals with mission impact.
  • Stay current on platform updates, algorithm changes, and nonprofit advertising best practices.

Requirements

  • 2+ years of digital marketing experience in an agency environment, executing within Meta and LinkedIn ads platforms.
  • Meta Blueprint Certification and/or LinkedIn Marketing certifications strongly preferred, but not required.
  • Proficiency with Google Ads, Search, Display, Video, and Analytics would be a bonus!
  • Strong written and oral communication skills.
  • An undeniable passion for digital marketing and the nonprofit space.
  • An aptitude for organization and ability to work independently in a remote environment and manage multiple accounts/projects simultaneously.
  • A diverse perspective and a collaborative nature.
  • An entrepreneurial and independent spirit.

What We Offer

  • Competitive salary range of $65,000 - $85,000 per year.
  • Flexible remote work environment.
  • Opportunities for professional development and certifications.
  • Collaborative team culture focused on nonprofit impact.
  • Health and wellness benefits.
  • Generous paid time off policy.
  • Access to the latest tools and technologies in digital marketing.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Remote Digital Specialist role offers a unique opportunity to impact nonprofit marketing through paid social campaigns. With a competitive salary and a flexible work environment, it's an attractive position for digital marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in managing and optimizing paid media campaigns specifically on Meta platforms (Facebook/Instagram) and LinkedIn, with a strong analytical mindset to interpret Google Analytics data for campaign performance.

Self-motivated and detail-oriented, thriving in a fully remote work environment, with the ability to manage multiple client accounts simultaneously while maintaining high standards of quality and accountability.

Intermediate experience in digital marketing strategy development, with a passion for the nonprofit sector and a commitment to driving social impact through effective campaign management.

Learning Resources

Meta Ads Guideguide

Career Path

Remote Digital Specialist - Paid Social for Nonprofits(Now)Digital Marketing Manager(1-2 years)Director of Digital Strategy for Nonprofits(3-5 years)

Market Overview

Meta Ads Market Size 2024
$197B
Annual Growth
12.5%
AI Adoption in Advertising
68%
Investment in Digital Advertising
+15%
Labour Demand for Digital Specialists
+20%
Avg Salary for Digital Specialists
$75K

Skills & Requirements

Required
Meta AdsLinkedIn AdsGoogle Analytics
Growing in Demand
SEO OptimizationContent MarketingData Analysis
Declining
Traditional Media BuyingEmail Marketing Campaigns

Domain Trends

Shift to Performance-Based Advertising
Over 70% of nonprofits are reallocating budgets towards performance-based ad strategies, emphasizing ROI.
Increased Use of AI in Campaign Management
AI tools are projected to increase campaign efficiency by up to 30%, with 60% of marketers adopting AI-driven solutions.
Rise of Video Content in Social Media Ads
Video content in social media advertising is expected to drive a 50% increase in engagement rates, with 80% of marketers prioritizing video in 2024.

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