Kong01.03.26
AI SCORE 8.5

Regional Marketing Manager - Remote Role at Kong

$120K–$150K/year

About the Role

Are you ready to power the World's connections? Kong is seeking a talented Regional Marketing Manager to join our team in a remote capacity. In this role, you will manage integrated campaigns across events, content marketing, social media, and paid digital campaigns within the Central Europe, EMEA region. You will report to the Sr. Director Marketing EMEA and work closely with regional sales teams to understand market priorities and deliver impactful campaigns that generate new business opportunities.

What You'll Do

  • Establish yourself as a trusted partner with Sales stakeholders, translating sales goals into marketing tactics and programs.
  • Collaborate with global demand generation teams to build and drive integrated marketing campaigns.
  • Own, define, and drive the regional marketing plan.
  • Manage regional budget and reporting.
  • Coordinate regional planning and execution with sales & marketing stakeholders to build campaigns that drive engagement, generate leads, and deliver pipeline.
  • Maintain ownership of the region’s performance through consistent reporting, analysis, and optimization efforts.
  • Own the leads process through the funnel and devise programs to accelerate lead time-to-value.
  • Identify focus areas and build plans to drive expansion.
  • Think creatively about customer journeys to drive engagement from awareness to conversion.
  • Implement regional ABM and executive programs.
  • Partner with the sales development team to develop and execute effective inbound/outbound campaigns.
  • Work with the Partner team to harness the Partner ecosystem and build integrated marketing campaigns with key partners.

Requirements

  • 7+ years of marketing experience in a hyper-growth, fast-paced environment; expertise in software and SaaS/subscription models is strongly preferred.
  • Excellent collaboration skills with the ability to work remotely and effectively across cross-functional teams.
  • Familiarity with marketing platforms including Salesforce, Tableau, Marketo, event platforms, 6sense, CMS, Pathfactory.
  • Proven track record of delivering measurable results.
  • Strong writing, presentation, and verbal communication skills, with the ability to articulate concepts, messages, and plans clearly.
  • Additional languages are a plus; German and English are required.
  • Experience with running ABM and executive programs.
  • Ability to engage, enable, and deliver Channel programs and events.

Nice to Have

  • Familiarity with SiriusDecisions best practices and lead management.
  • Enterprise segment experience.
  • Experience with digital marketing tools and analytics.

What We Offer

  • Competitive salary ranging from $120,000 to $150,000 annually.
  • Remote work flexibility with a focus on work-life balance.
  • Opportunity to work with a talented team in a leading software company.
  • Access to professional development resources.
  • Collaborative and inclusive work culture.
  • Health and wellness benefits.
Language Requirements
EnglishC1
German(optional)B2
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This remote Regional Marketing Manager role at Kong offers a competitive salary and the chance to lead impactful marketing campaigns in a fast-paced environment.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Deep understanding of SaaS marketing dynamics, especially in B2B environments, utilizing platforms like Salesforce and Marketo to optimize lead management and conversion strategies.

Proficient in data-driven decision-making, with experience using Tableau for analytics to measure campaign effectiveness and adjust strategies accordingly in a remote work setting.

Proven ability to craft and execute integrated marketing strategies across multiple channels, including content marketing and paid digital campaigns, tailored to the unique needs of the Central Europe and EMEA regions.

Learning Resources

Marketing Strategy: How to Create a Compelling Marketing Plancourse

Career Path

Regional Marketing Manager - Remote Role at Kong(Now)Director of Marketing, EMEA(1-2 years)Vice President of Marketing(3-5 years)

Market Overview

Market Size 2024
$41.3B
Annual Growth
12.5%
AI Adoption in Marketing
56%
Investment in Marketing Technology
+22%
Labour Demand for Marketing Managers
+15%
Avg Salary for Senior Marketing Managers
$130K

Skills & Requirements

Required
Marketing StrategySaaSDigital Marketing
Growing in Demand
Data AnalyticsMarketing AutomationCustomer Experience Management
Declining
Traditional AdvertisingPrint Marketing

Domain Trends

Rise of AI-Powered Marketing Tools
56% of marketers are adopting AI tools to enhance personalization and customer targeting, leading to more efficient campaigns.
Shift Towards Omnichannel Marketing
75% of consumers expect a consistent experience across all channels, driving companies to integrate their marketing efforts.
Increased Focus on Customer Experience
Companies investing in customer experience improvements are seeing a 20% increase in customer retention rates.

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