Talantix.io
Binance•26.02.26
AI SCORE 8.5

Programmatic Manager - Remote Position

$120K–$150K/year
RemoteWeb3
Programmatic Advertising•AI•Machine Learning•Digital Marketing•Data Analysis•Appsflyer

About the Role

We are seeking a talented and driven Programmatic Manager - Remote to join our dynamic team at Binance. As a leader in the blockchain ecosystem, Binance is committed to providing innovative solutions that enhance user experience and drive growth. In this role, you will own and scale the APAC programmatic advertising strategy, focusing on user acquisition, retention, and long-term return on ad spend (ROAS).

What You'll Do

  • Develop and lead programmatic media strategy across APAC markets to maximize user engagement.
  • Identify growth opportunities across new markets, platforms, ad formats, and inventory types.
  • Execute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG).
  • Leverage AI, machine learning, and automation to enhance targeting, bidding, and creative performance.
  • Define and enforce best practices across frequency capping, remarketing, brand safety, and dynamic creative optimization (DCO).
  • Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH.

Requirements

  • Strong hands-on experience in programmatic advertising across app and web platforms.
  • Deep understanding of programmatic trends, technologies, and best practices.
  • Existing relationships with programmatic platforms and networks.
  • Exposure to AppsFlyer products is ideal.
  • Strong analytical and reporting skills.
  • Experience in crypto, fintech, or online trading platforms.
  • Strong APAC-focused programmatic experience.

Nice to Have

  • Experience with advanced analytics tools and methodologies.
  • Familiarity with digital marketing strategies beyond programmatic.
  • Knowledge of compliance and regulatory issues in the crypto space.

What We Offer

  • Shape the future with the world’s leading blockchain ecosystem.
  • Collaborate with world-class talent in a user-centric global organization with a flat structure.
  • Tackle unique, fast-paced projects with autonomy in an innovative environment.
  • Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
  • Competitive salary and company benefits.
  • Work-from-home arrangement, which may vary depending on the business team's needs.

Join Binance as a Programmatic Manager - Remote and be part of a team that is shaping the future of finance and technology. Apply now to take your career to the next level!

Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Programmatic Manager role at Binance offers a unique opportunity to lead innovative advertising strategies in the rapidly evolving crypto landscape. Enjoy competitive pay and a flexible work environment.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficiency in programmatic advertising platforms such as Google Marketing Platform or The Trade Desk, with a strong understanding of audience segmentation and targeting strategies to optimize campaigns effectively.

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A data-driven mindset with advanced skills in data analysis and tools like Google Analytics and Appsflyer, enabling the candidate to interpret campaign performance metrics and derive actionable insights for continuous improvement.

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Experience in leveraging AI and machine learning technologies to enhance ad targeting and personalization, demonstrating an innovative approach to digital marketing in the rapidly evolving blockchain industry.

Learning Resources

→Programmatic Advertising: The Ultimate Guidearticle
→Digital Marketing Specializationcourse
→Understanding AppsFlyer: A Comprehensive Guideguide

Career Path

Programmatic Manager - Remote Position(Now)→Senior Programmatic Manager(1-2 years)→Head of Programmatic Advertising(3-5 years)

Market Overview

Market Size 2024
$98.5B
Annual Growth
20.3%
AI Adoption
67%
Investment in Programmatic Tech
+45%
Labour Demand for Programmatic Managers
+30%
Avg Salary for Programmatic Managers
$85K

Skills & Requirements

Required
Programmatic AdvertisingAIMachine Learning
Growing in Demand
Data Privacy CompliancePredictive AnalyticsCross-Channel Marketing
Declining
Flash AdvertisingTraditional Banner Ads

Domain Trends

Increased AI Integration
AI and machine learning are increasingly being integrated into programmatic advertising, with 67% of companies adopting AI tools to optimize ad placements and targeting.
Shift to Mobile Programmatic
Mobile programmatic advertising is projected to account for 85% of total programmatic ad spending by 2025, reflecting the growing importance of mobile-first strategies.
Focus on Data Privacy
With 68% of consumers concerned about data privacy, programmatic managers are prioritizing compliance with regulations like GDPR and CCPA, leading to a rise in demand for skills in data privacy compliance.

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