Programmatic Manager - Remote Opportunity at Binance

About the Role

We're hiring a Programmatic Manager to join Binance, the leading global blockchain ecosystem. As a Programmatic Manager, you will own and scale the APAC programmatic advertising strategy to drive user acquisition, retention, and long-term ROAS. This is a fantastic opportunity to work remotely and make a significant impact in the crypto space.

What You'll Do

• Develop and lead programmatic media strategy across APAC markets.
• Identify growth opportunities across new markets, platforms, ad formats, and inventory types.
• Execute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG).
• Leverage AI, machine learning, and automation to improve targeting, bidding, and creative performance.
• Define and enforce best practices across frequency capping, remarketing, brand safety, and DCO.
• Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH.

Requirements

• Strong hands-on experience in programmatic advertising across app and web platforms.
• Deep understanding of programmatic trends, technologies, and best practices.
• Existing relationships with programmatic platforms and networks.
• Ideal to have exposure with AppsFlyer products.
• Strong analytical and reporting skills.
• Experience in crypto, fintech, or online trading platforms.
• Strong APAC-focused programmatic experience.

Nice to Have

• Experience with emerging advertising technologies.
• Familiarity with digital asset products.
• Knowledge of user acquisition strategies.

What We Offer

• Competitive salary and company benefits.
• Work-from-home arrangement (may vary depending on business team).
• Collaborate with world-class talent in a user-centric global organization.
• Opportunities for career growth and continuous learning.
• Shape the future with the world’s leading blockchain ecosystem.