Product Marketing Hacker - Remote Position at Crypto.com

About the Role

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. We are hiring a Product Marketing Hacker to lead our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement. This Product Marketing Hacker remote role is ideal for a strategic marketer who thrives in fast-paced, high-ownership environments.

What You'll Do

• Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical.
• Develop value propositions that differentiate our platform in a competitive global market.
• Collaborate with data, analytics, and product teams to define user personas and map tailored journeys.
• Lead creative/copy positioning and brief submission for growth teams to deliver impactful campaigns.
• Manage go-to-market planning for feature launches, conceptualizing integrated marketing campaigns.
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Design lifecycle programs that drive user activation, trading volume, and long-term retention.
• Define KPIs across funnel metrics, retention, and campaign impact, reporting using tools like GA4 and Tableau.

Requirements

• 3-5 years of experience in product marketing, ideally with a crypto background.
• Proven success launching and scaling B2C products or platforms.
• Excellent communication and copywriting skills.
• Highly collaborative with experience working cross-functionally.
• Analytical mindset with proficiency in marketing analytics and user research.

Nice to Have

• Experience in regulated industries or financial services.
• Familiarity with community-led growth.

What We Offer

• Competitive salary and benefits.
• Flexible remote work options.
• Opportunities for professional growth and development.
• Work in a dynamic and innovative environment.
• Be part of a mission-driven team committed to the adoption of cryptocurrency.