Head of Lifecycle Marketing - Remote Opportunity

About the Role

We are seeking a strategic and data-driven Head of Lifecycle Marketing to join our team at TextNow. As a Head of Lifecycle Marketing remote position, you will play a pivotal role in transforming our lifecycle marketing into a core growth engine that drives engagement, retention, and sustainable revenue. You will lead a high-impact team and collaborate closely with Product, Analytics, Brand, and Performance Marketing to ensure our customers understand, adopt, and continue choosing TextNow.

What You'll Do

• Own the end-to-end customer lifecycle strategy from onboarding and education through engagement, monetization, retention, and winback.
• Define and execute a lifecycle roadmap aligned to company and marketing OKRs.
• Translate customer insights and behavioral data into measurable programs that drive long-term value.
• Redesign onboarding to improve clarity, trust, and early habit formation.
• Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals.
• Create and own a disciplined lifecycle experimentation roadmap to drive testing across messaging, offers, segmentation, and value propositions.
• Lead lifecycle strategy across email, push, and in-app messaging, setting standards for frequency, targeting, and customer experience.
• Measure incremental impact and downstream behavior, not vanity metrics.

Requirements

• 10 to 12+ years of progressive experience in lifecycle, CRM, retention, or growth marketing.
• Proven leader who has built and scaled lifecycle strategy in a high-growth, consumer, subscription, or app-first business.
• Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale.
• Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement.
• Strong analytical skills with a command of cohort analysis and customer behavior insights.

Nice to Have

• Experience with lifecycle infrastructure and marketing systems design.
• Familiarity with tools like Braze or similar.
• Experience in a fast-scaling environment.

What We Offer

• Competitive salary ranging from $154,000 to $220,000 per year.
• Employee stock options.
• Unlimited vacation and 12 paid holidays per year.
• Health, dental, and vision benefits.
• Flexible work arrangements including remote work options.