Product Marketing Hacker - Remote Opportunity at Crypto.com

About the Role

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Product Marketing Hacker (remote) to lead our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments.

What You'll Do

• Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical, developing value propositions that differentiate our platform in a competitive global market.
• Collaborate with data, analytics, and product teams to define user personas (e.g., retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
• Manage the go-to-market planning for feature launches, conceptualizing integrated marketing campaigns across in-app, email, web, social, and earned media.
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Design lifecycle programs that drive user activation, trading volume, and long-term retention.
• Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
• Report using tools like GA4, Tableau, and Mixpanel, working closely with analytics and product to iterate quickly.

Requirements

• 3-5 years of experience in product marketing, ideally with a crypto background.
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
• Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
• Highly collaborative, with experience working cross-functionally in fast-paced environments.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.
• Bonus: Crypto native or familiarity with community-led growth.

What We Offer

• Competitive salary with performance bonuses.
• Flexible working hours and remote work options.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and growth.
• A vibrant and inclusive company culture.