Product Marketing Hacker - Crypto Exchange (Remote)

About the Role

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. We are hiring a Product Marketing Hacker to lead our go-to-market strategy for our Exchange App. This remote Product Marketing Hacker role is ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You will collaborate closely with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.

What You'll Do

• Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical and develop value propositions that differentiate our platform in a competitive global market.
• Manage go-to-market planning for feature launches, conceptualizing integrated marketing campaigns across in-app, email, web, social, and earned media.
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats, running user interviews and surveys to understand pain points.
• Design lifecycle programs that drive user activation, trading volume, and long-term retention through promotions and incentive programs.
• Work with Growth and Product teams to define KPIs across funnel metrics, retention, and campaign impact, reporting using tools like GA4, Tableau, and Mixpanel.

Requirements

• 3-5 years of experience in product marketing, ideally with a background in crypto.
• Proven success in launching and scaling B2C products or platforms.
• Excellent communication and copywriting skills to simplify complex ideas and tell compelling stories.
• Highly collaborative, with experience working cross-functionally in fast-paced environments.
• Analytical mindset with proficiency in marketing analytics and user research.

Nice to Have

• Experience in regulated industries or financial services.
• Familiarity with community-led growth.

What We Offer

• Competitive salary and benefits package.
• Flexible remote work options.
• Opportunities for professional growth and development.
• Work in a dynamic and innovative environment.
• Be part of a mission-driven company focused on cryptocurrency adoption.