Performance Marketing Manager - AI-Driven Growth Strategies

About the Role

We are seeking a Performance Marketing Manager to join Boulevard, a leader in the self-care industry, providing innovative solutions for appointment-based businesses. This Performance Marketing Manager remote role is pivotal in designing and scaling our AI-powered growth engine. You will be responsible for mastering marketing channel execution and testing to drive meaningful business results.

What You'll Do

• Design and continuously improve Boulevard’s end-to-end growth system—from acquisition through pipeline and revenue.
• Define budget allocation strategies, optimization goals, and performance constraints for AI-driven campaign execution.
• Lead structured experimentation across creative, targeting, offers, and landing pages to drive measurable improvements in conversion and efficiency.
• Evaluate performance through a business lens—focusing on pipeline quality, CAC, and revenue impact rather than platform-level metrics.
• Partner with RevOps and Marketing Operations to ensure accurate tracking, attribution, and data integrity across systems.
• Collaborate with Sales to understand lead quality, conversion rates, and pipeline performance, feeding those insights back into marketing strategy.
• Monitor AI-driven outputs and make strategic adjustments to improve performance, efficiency, and scalability.
• Build clear reporting and narratives that connect marketing investment to business outcomes for leadership and executive stakeholders.

Requirements

• 6–10+ years in performance marketing, demand generation, or growth roles within B2B SaaS or vertical SaaS.
• Proven ownership of pipeline, CAC, and revenue-driving outcomes—not just channel metrics.
• Experience managing and optimizing multi-million dollar marketing budgets with a strong focus on efficiency and payback.
• Strong systems thinking: ability to design and improve end-to-end acquisition funnels across channels and touchpoints.
• Deep understanding of experimentation frameworks, incrementality testing, and attribution models.
• Strong analytical skills with the ability to translate data into clear insights, decisions, and investment strategies.
• Demonstrated ability to work cross-functionally with Sales, Finance, Product Marketing, and Leadership to align marketing with revenue goals.

Nice to Have

• Experience building or scaling AI-assisted marketing workflows or experimentation systems.
• Background in SMB-focused or multi-location business models.
• Familiarity with platforms such as HockeyStack, Looker, or similar analytics tools.

What We Offer

• Competitive salary range of $86,500 - $118,000 per year.
• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote work with a monthly work-from-home stipend.
• Equity options to grow with Boulevard.
• Family planning resources and specialized support programs.
• Learning and Development program to explore businesses in the market we serve.