Performance-Driven Designer - Remote Opportunity

About the Role

Directive is seeking a talented Performance-Driven Designer to join our remote team. This role is perfect for someone who is passionate about design and eager to make a significant impact in performance-driven advertising. As a Performance-Driven Designer remote, you will create compelling visuals across various channels, including LinkedIn, Meta, YouTube, and TikTok, that not only look great but also drive measurable results.

What You'll Do

• Craft compelling design assets such as ad sets and landing pages that are backed by data to improve digital marketing KPIs.
• Produce motion graphics and short-form video cutdowns optimized for social media advertising.
• Edit existing video assets into high-performing ad units tailored to platform specifications.
• Collaborate with media and content teams to align motion creative with audience insights and campaign goals.
• Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments.
• Design and implement A/B tests and other experiments using CRO tools like Optimizely and Unbounce.
• Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
• Continuously iterate and refine designs based on feedback and data insights.

Requirements

• 1-3 years of experience in graphic design, focusing on performance-driven creative.
• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.
• Basic video editing and motion graphics experience using Adobe Premiere Pro and After Effects.
• Excellent communication and collaboration skills.
• Knowledge of performance marketing metrics like A/B Testing and CRO Analytics.
• Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing.

Nice to Have

• Experience in a fast-paced agency environment.
• Familiarity with heatmapping tools.
• Interest in emerging technologies related to design and marketing.

What We Offer

• Annual base salary range of $70,000 - $95,000 CAD.
• Comprehensive medical, dental, and vision plans.
• Unlimited PTO with a minimum of 2 weeks off.
• 401(k) with a 3% company match.
• Access to mental health resources and physical wellness programs.
• Remote-first work environment with flexible hours.