Celigo01.03.26
AI SCORE 8.0

Partner Marketing Manager - Remote

$80K–$115K/year

About the Role

Celigo is seeking a Partner Marketing Manager to join our innovative team in a remote capacity. This role is pivotal in driving growth through our channel partner ecosystem. As a Partner Marketing Manager, you will lead and execute creative, performance-driven marketing programs that empower our partners and enhance brand awareness.

What You'll Do

  • Own the marketing relationship with key partners, driving demand and co-selling opportunities.
  • Support the execution of annual and quarterly joint marketing plans with strategic partners.
  • Translate Celigo’s value proposition into compelling messaging frameworks tailored to specific partner audiences.
  • Manage the partner marketing calendar to align with Celigo's launch cycles and revenue marketing campaigns.
  • Drive Partner Sourced and Partner Influenced MQLs through targeted co-marketing initiatives including webinars, events, and digital campaigns.
  • Create scalable marketing campaigns leveraging existing initiatives from Celigo’s Revenue Marketing calendar.
  • Track performance metrics for partner programs, including lead flow, conversion rates, and ROI on co-marketing spend.
  • Collaborate with Sales teams to ensure alignment on driving event registrations and lead follow-up.

Requirements

  • 5+ years in B2B marketing, with at least 2-3 years in Partner or Channel Marketing within the SaaS space.
  • Experience with SaaS, specifically in integration or ERP ecosystems (e.g., NetSuite, Shopify).
  • Proven track record of managing partner initiatives and delivering co-branded campaigns.
  • Hands-on experience with HubSpot, Salesforce, and Partner Relationship Management (PRM) tools.
  • Ability to thrive in a fast-paced environment and manage multiple partner relationships simultaneously.

Nice to Have

  • Experience in creating partner-specific sales enablement tools.
  • Familiarity with event management and execution.
  • Strong analytical skills to track lead attribution across multiple channels.

What We Offer

  • Remote-first culture built on trust, collaboration, and transparency.
  • Three weeks of vacation starting from year one.
  • Wellness days and holidays to recharge.
  • Parental leave and a generous benefits package.
  • Monthly tech stipend and recognition opportunities.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.0 of 10

This role offers a unique opportunity to lead partner marketing efforts in a fast-paced, innovative environment. Celigo's commitment to remote work and employee well-being makes it an attractive position.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in data analytics with hands-on experience in tools like Google Analytics and Tableau to measure the effectiveness of partner marketing campaigns and make data-driven decisions.

Demonstrates a strategic mindset with a strong understanding of B2B marketing and partner ecosystems, particularly in SaaS environments, to develop innovative marketing strategies that resonate with channel partners.

Experienced in using HubSpot and Salesforce for managing marketing automation and CRM processes, ensuring seamless communication and alignment with partners while maximizing outreach and engagement.

Learning Resources

B2B Marketing Strategy Guideguide

Career Path

Partner Marketing Manager(Now)Director of Partner Marketing(1-2 years)Vice President of Marketing(3-5 years)

Market Overview

Market Size 2024
$12.1B
Annual Growth
12.5%
AI Adoption in Marketing
65%
Investment in B2B Marketing Tech
+30%
Labour Demand for B2B Marketers
+20%
Avg Salary for Partner Marketing Managers
$120K

Skills & Requirements

Required
B2B MarketingPartner MarketingSaaS
Growing in Demand
Account-Based Marketing (ABM)Content Marketing StrategyMarketing Automation Tools
Declining
Traditional Print MarketingEmail Blasting Techniques

Domain Trends

Rise of AI-Driven Marketing
65% of B2B marketers are now using AI tools to enhance targeting and personalization in campaigns.
Increased Focus on Customer Experience
Companies investing in customer experience strategies have seen a 20% increase in customer retention rates.
Shift Towards Integrated Marketing Platforms
Over 70% of B2B companies are adopting integrated marketing platforms like HubSpot and Salesforce to streamline their marketing efforts.

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