About the Role

Subtotal is a fast-growing, seed-stage B2B software startup helping brands take ownership of the customer experience in their largest channel: retail. We connect shoppers, brands, and retailers through a modern data platform that makes retail purchases visible and actionable. We’re early, building fast, and looking for a Marketing Intern - Remote to help us grow.

What You'll Do

  • Support social media and content marketing, including posts, short-form content, and blogs.
  • Assist with paid advertising across Google, LinkedIn, and X (Twitter), including campaign setup, experimentation, and performance tracking.
  • Help improve SEO and generative AI optimization, including search visibility, AI-driven discovery, and content optimization.
  • Create and edit written content, including blog posts, landing pages, and other marketing collateral.
  • Jump in on ad-hoc marketing projects as they come up, including events, partnerships, and experimentation.

Requirements

  • Currently pursuing a degree in marketing or a related field.
  • Strong writing and communication skills.
  • Curiosity about marketing, growth, and startups, especially B2B SaaS.
  • Interest in digital marketing channels, including paid ads, SEO, social, and content.
  • Comfort learning new tools quickly, including analytics and AI tools.
  • Organized, proactive, and willing to take ownership of tasks.
  • A bias toward action and learning by doing.

Nice to Have

  • Experience with social media management tools.
  • Familiarity with content management systems (CMS).
  • Basic understanding of analytics platforms.

What We Offer

  • Competitive intern compensation.
  • Meaningful ownership and real responsibility.
  • Direct mentorship from startup founders.
  • Remote work, with occasional in-person onsites.
  • A collaborative, low-ego environment.
Language Requirements
EnglishB2
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Marketing Intern position at Subtotal offers a unique opportunity to gain hands-on experience in a fast-paced B2B SaaS startup environment. You'll work closely with founders and have meaningful responsibilities.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in social media marketing tools such as Hootsuite or Buffer, with a knack for creating engaging content tailored for platforms like LinkedIn and Instagram.

Self-motivated and organized, able to manage multiple projects in a remote work environment while meeting deadlines and adapting to fast-changing startup conditions.

Analytical mindset with experience using tools like Google Analytics and SEMrush to assess campaign performance and optimize marketing strategies based on data insights.

Learning Resources

Social Media Marketing Coursecourse

Career Path

Marketing Intern - Remote(Now)Marketing Coordinator(1-2 years)Marketing Manager(3-5 years)

Market Overview

Market Size 2024
$102.5B
Annual Growth
25.3%
AI Adoption in Marketing
65%
Investment in Digital Marketing
+30%
Labour Demand for Social Media Roles
+20%
Avg Salary for Marketing Interns
$35K

Skills & Requirements

Required
Social Media MarketingContent CreationSEO
Growing in Demand
Video MarketingData AnalyticsInfluencer Marketing
Declining
Email Marketing AutomationTraditional Advertising

Domain Trends

Increased Use of AI in Content Creation
AI tools are now being used by 58% of marketers to generate content, improving efficiency and engagement.
Shift Towards Video Content
Video content is expected to account for 82% of all online traffic by 2025, making it crucial for social media strategies.
Growing Importance of Personalization
Personalized marketing strategies lead to a 20% increase in customer engagement, with 70% of consumers preferring personalized experiences.

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