Lifecycle Marketing Specialist - Remote

About the Role

Kindred Bravely is seeking a dedicated Lifecycle Marketing Specialist to join our fully remote team. As a Lifecycle Marketing Specialist, you will play a crucial role in enhancing customer relationships and driving repeat purchases through effective marketing strategies. This position offers the opportunity to work with a mission-driven company that prioritizes supporting early motherhood.

What You'll Do

• Support and scale customer retention programs to deepen relationships with our customers.
• Build and deploy email and SMS campaigns to engage and retain customers.
• Optimize campaigns using performance insights to improve effectiveness.
• Collaborate with cross-functional teams to ensure alignment and success of marketing initiatives.
• Manage the customer editorial calendar to maintain a consistent communication strategy.
• Conduct A/B testing for campaign optimization to enhance performance.
• Monitor and report on campaign performance metrics to assess effectiveness.
• Utilize Klaviyo for campaign management and audience segmentation strategies.

Requirements

• 3–5 years of experience in lifecycle, CRM, or retention marketing.
• Expertise in Klaviyo and experience with RFM segmentation.
• Strong collaboration skills and detail-oriented mindset.
• Ability to thrive in fast-paced environments.
• Bachelor’s degree in Marketing or a related field.

Nice to Have

• Experience with data-driven marketing strategies.
• Familiarity with email and SMS marketing best practices.
• Knowledge of customer journey mapping.

What We Offer

• Employer-sponsored Medical, Dental, and Vision benefits.
• 4% Retirement matching after 6 months of employment.
• Paid parental leave after 1 year of service.
• 40% off product discounts for employees.
• A fully remote team environment that promotes work-life balance.