Lifecycle Marketing Manager - Remote

About the Role

We are seeking a talented Lifecycle Marketing Manager to join our dynamic team in a fully remote capacity. As a Lifecycle Marketing Manager, you will play a crucial role in shaping our customer engagement strategies and driving retention initiatives. This position offers the opportunity to work in a rapidly growing FinTech startup, where your contributions will directly impact our success.

What You'll Do

• Develop and execute data-driven lifecycle marketing campaigns to enhance user engagement and retention.
• Utilize tools like HubSpot and Salesforce to manage customer relationships and optimize marketing efforts.
• Collaborate with cross-functional teams to design and implement effective marketing strategies across various channels, including email, SMS, and in-app messaging.
• Analyze campaign performance metrics and provide actionable insights to improve future marketing initiatives.
• Lead projects that focus on client-facing operations and compliance within the financial services sector.

Requirements

• 3-5 years of experience in lifecycle marketing or a related field.
• Proficiency in CRM tools, particularly HubSpot and Salesforce.
• Strong analytical skills with a focus on data-driven decision-making.
• Experience in the FinTech industry is highly desirable.
• Excellent project management skills and the ability to work collaboratively in a remote environment.

Nice to Have

• Familiarity with Java, Spring Boot, and AWS.
• Experience in digital marketing and paid media campaigns.
• Knowledge of securities law and compliance regulations.

What We Offer

• 100% covered Medical/Dental/Vision benefits.
• Unlimited PTO and sick days.
• Paid WeWork usage (optional) for those who prefer a coworking environment.
• Team off-sites and celebration dinners to foster a strong company culture.
• Paid maternity/paternity leave for new parents.
• 401K program to help you save for the future.
• Flexible hours to support work-life balance.