Growth Marketing Manager - Product-Led Growth (Remote)

About the Role

We are excited to announce an opening for a Growth Marketing Manager (Remote) at Tonic AI. As a fast-growing, Series B company, we operate at the critical intersection of data privacy and AI agents. Our flagship product, Tonic Fabricate, is a vital component of the modern AI development stack, enabling high-quality synthetic data generation. In this role, you will own the Product-Led Growth (PLG) funnel for Tonic Fabricate, focusing on optimizing user journeys from signup to conversion.

What You'll Do

• Drive the strategy for the self-serve experience, translating high-level growth goals into actionable experiments and features.
• Monitor user journeys obsessively using tools like Amplitude or Mixpanel to identify drop-off points and run A/B tests.
• Partner with Product to test pricing gates and self-serve pathways, ensuring a frictionless "swipe-to-pay" experience.
• Map customer journeys and define key stages, building multi-channel automated flows to guide users through onboarding and activation.
• Utilize product data to nurture highly active users with personalized triggers, guiding them toward paid tiers.
• Define the "Aha!" moment for Tonic Fabricate and create in-app checklists and welcome series to enhance user experience.
• Instrument the platform to identify high-intent users and facilitate a seamless hand-off to the sales team.
• Implement viral features to drive growth within organizations, enhancing user engagement and retention.

Requirements

• 3+ years of growth marketing or "growth engineering" experience, specifically within product-led growth and self-service SaaS.
• Technical fluency with SQL for cohort analysis and funnel deep-dives.
• AI-forward mindset with the ability to implement exponential efficiency through AI.
• Creative problem-solving skills to experiment and test innovative marketing strategies.
• Strong analytical skills with a data-informed approach to growth funnels and conversion optimization.
• Builder mentality, eager to develop the PLG playbook for a technical product.

Nice to Have

• Experience with automated marketing tools and CRM systems.
• Familiarity with user experience design principles.
• Background in data privacy regulations and compliance.

What We Offer

• Competitive salary ranging from $120,000 to $140,000 per year.
• Remote work flexibility with a focus on work-life balance.
• Opportunities for professional growth and development.
• A culture that values intellectual curiosity and data-driven strategies.
• Autonomy to experiment and innovate in a fast-paced environment.