Digital Marketing Specialist - Healthcare Analytics (Remote)

About the Role

We are seeking a Digital Marketing Specialist - Healthcare Analytics to join our fast-growing team in the HealthTech sector. This remote position is focused on delivering data-driven insights and operational intelligence to payers, providers, and health systems across the United States. As a key member of our high-impact marketing team, you will play a crucial role in demand generation, pipeline acceleration, and expanding awareness among healthcare decision-makers.

What You'll Do

• Plan, execute, and optimize multi-channel digital campaigns (paid search, display, and social) to drive MQLs and pipeline for B2B healthcare audiences.
• Manage day-to-day Google Ads account operations—keyword strategy, bid management, audience targeting, and budget pacing—to maximize ROI.
• Implement and maintain analytics and tracking (GA4, Google Tag Manager); own campaign tagging, UTM strategy, and attribution reporting.
• Lead SEO strategy and execution: on-page optimization, technical SEO fixes, content gap analysis, and backlink opportunities to grow organic traffic.
• Design and run landing page experiments and CRO tests (A/B) to improve conversion rates across campaign-driven assets.
• Produce performance dashboards and succinct actionable insights for marketing and sales leadership; recommend optimizations that scale pipeline performance.

Requirements

• 3+ years executing digital marketing for B2B technology or healthcare clients with measurable impact on lead generation.
• Proven hands-on experience with Google Ads and paid search campaign management.
• Practical experience implementing and using GA4 and Google Tag Manager for campaign measurement and attribution.
• Demonstrated SEO competency—on-page, technical, and content-driven tactics that increase organic visibility.

Nice to Have

• Experience with HubSpot or comparable marketing automation platforms for nurture programs and lead scoring.
• Experience managing Meta Ads (Facebook/Instagram) or programmatic display at scale for B2B audiences.

What We Offer

• Fully remote US role with flexible work arrangements and asynchronous collaboration across product, sales, and analytics teams.
• Mission-driven environment focused on improving healthcare outcomes through data—opportunity to influence product-market fit and go-to-market strategies.
• Competitive compensation, professional development allowance, and a collaborative, metrics-driven marketing culture.

If you are a performance-focused marketer who thrives on measurable results, enjoys cross-functional collaboration, and wants to help healthcare organizations leverage analytics for better decisions, this Digital Marketing Specialist - Healthcare Analytics remote role offers strong ownership and growth potential in a high-value SaaS domain.