Customer Marketing Manager - Remote

About the Role

We are seeking a Customer Marketing Manager - Remote to join our dynamic team. In this role, you will play a pivotal part in enhancing customer engagement and retention strategies for our B2B SaaS products. As a Customer Marketing Manager, you will be responsible for developing and executing marketing initiatives that drive product adoption, cross-sell, and upsell opportunities. You will work closely with sales and customer success teams to ensure our customers receive exceptional value from our offerings.

What You'll Do

• Develop and implement comprehensive customer marketing strategies to enhance product adoption and customer retention.
• Collaborate with sales and customer success teams to identify upsell and cross-sell opportunities.
• Analyze customer data to inform marketing decisions and optimize engagement strategies.
• Create and manage customer advocacy programs to highlight success stories and case studies.
• Lead onboarding and engagement initiatives to ensure customers are effectively utilizing our products.
• Utilize HubSpot and other marketing automation tools to streamline marketing efforts.
• Conduct market research to understand customer needs and preferences.
• Foster a supportive and collaborative work environment by mentoring team members.

Requirements

• 3+ years of experience in customer marketing or a related field.
• Proven track record in B2B marketing, preferably within the SaaS industry.
• Strong analytical skills with experience in data analysis and customer segmentation.
• Familiarity with marketing automation tools, particularly HubSpot.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience in the veterinary industry is a plus.

Nice to Have

• Experience with CRM software and data engineering.
• Knowledge of user experience design and wireframing.
• Background in EdTech or HRTech.

What We Offer

• Supportive and caring work environment with a transparent culture.
• Competitive pay with a salary range of $90,000 - $120,000.
• Comprehensive medical, dental, and vision benefits.
• 401K plan with company match.
• Flexible work and time-off policies to promote work-life balance.
• Generous stipend for personal development and training.
• All-expense-paid team retreats to foster team bonding.