Talantix.io
Syngenta Group•06.03.26
AI SCORE 8.2

Customer Marketing Lead - Remote Opportunity

$90K–$120K/year
RemoteHybridAgTech
Marketing•Customer Segmentation•Campaign Management•Analytical Skills•Communication Skills•CRM

About the Role

We are looking for a Customer Marketing Lead remote to join our innovative team at Syngenta. This is an 18-month contract position designed for a dynamic individual who is passionate about agriculture and customer engagement. As a Customer Marketing Lead, you will play a crucial role in developing and executing grower customer campaigns that align with our commercial objectives.

What You'll Do

  • Lead the campaign planning process to develop objectives and strategies that achieve our Must Win Battles.
  • Act as the key liaison between the front-line salesforce and marketing teams to ensure seamless communication and execution.
  • Understand grower needs and utilize customer segmentation to create meaningful offers that enhance loyalty and brand adoption.
  • Establish and track market share and contribution objectives to measure success.
  • Collaborate with Marketing Operations on the implementation of tactics and provide market context for branding and content development.

Requirements

  • Minimum B.Sc. in Sciences, Business Administration, Marketing/Communications, or a related field.
  • 5+ years of strategic sales and/or marketing experience within the agriculture industry.
  • Excellent communication skills, both oral and written, with proficiency in PowerPoint.
  • Strong analytical and problem-solving skills, with a deep understanding of marketing principles.
  • Knowledge of Canadian agriculture, including agronomic and crop protection practices.

Nice to Have

  • Creative thinking and ability to motivate others.
  • Analytical skills with the ability to present insights effectively.
  • Action-oriented with a focus on driving results.

What We Offer

  • A competitive base salary and incentive bonus potential.
  • Flexible work options to meet your personal and professional needs.
  • Comprehensive benefits including a pension program with company match and profit sharing.
  • Focus on wellness with innovative programs supporting overall health.
  • Up to 30 days of vacation for all employees.
Why This Job8.2 of 10

This role offers a unique opportunity to lead customer marketing initiatives in the AgTech sector with a focus on collaboration and innovation.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in CRM tools such as Salesforce or HubSpot, with hands-on experience in customer segmentation and campaign management to tailor marketing strategies effectively.

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Strong analytical mindset with the ability to interpret data from marketing campaigns and customer feedback, enabling data-driven decision-making and strategy adjustments.

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Demonstrated experience in leading remote teams and managing cross-functional collaborations, ensuring clear communication and alignment on marketing objectives in a hybrid work environment.

Learning Resources

→Customer Segmentation: A Guide for Marketersarticle
→Digital Marketing Specializationcourse
→CRM Fundamentalscourse

Career Path

Customer Marketing Lead(Now)→Marketing Manager(1-2 years)→Director of Marketing(3-5 years)

Market Overview

Market Size 2024
$450B
Annual Growth
12.5%
AI Adoption in Marketing
65%
Investment in Marketing Tech
+30%
Labour Demand for Marketing Roles
+20%
Avg Salary for Customer Marketing Lead
$120K

Skills & Requirements

Required
MarketingCustomer SegmentationCampaign Management
Growing in Demand
Data AnalyticsMarketing AutomationCustomer Experience Management
Declining
Email Marketing (Traditional)Print Advertising

Domain Trends

Increased Use of AI in Campaign Management
AI tools are being increasingly adopted for campaign management, with 65% of marketers using AI to enhance customer targeting and personalization.
Shift Towards Omnichannel Marketing
Over 70% of consumers expect a seamless experience across channels, leading to a 25% increase in companies investing in omnichannel strategies.
Focus on Customer Retention
Customer retention strategies are gaining importance, with 60% of marketers reporting that they are prioritizing customer loyalty programs to boost long-term revenue.

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