User Acquisition Manager (B2C) - Remote Opportunity

About the Role

We are seeking a User Acquisition Manager (B2C) remote to join our dynamic team at Goodnotes. In this role, you will lead and execute multi-channel user acquisition strategies to drive high-quality user growth. You will collaborate with a talented, distributed Growth Marketing team across Europe and Asia, focusing on ASO, paid ads, and CRM initiatives.

What You'll Do

• Develop and execute comprehensive user acquisition strategies across paid search, paid social, and other channels to drive new user growth.
• Plan, launch, monitor, and optimize paid campaigns on platforms such as Google Ads, Apple Search Ads, Facebook, Instagram, and others.
• Drive continuous improvement in ROAS performance through data-driven insights, A/B testing, and campaign optimization strategies.
• Utilize Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust to track, attribute, and analyze campaign performance.
• Collaborate closely with the insights team to align on attribution models (including SKAdNetwork and multi-touch attribution) to optimize spend and maximize ROI.
• Own end-to-end reporting and analysis of user acquisition campaigns, providing actionable insights to stakeholders.
• Manage budgets effectively, forecasting spend and reallocating resources to maximize growth efficiency.
• Work cross-functionally with Marketing, Monetization, and Insights teams to ensure alignment and support for acquisition initiatives.

Requirements

• 3+ years of hands-on experience in user acquisition, preferably in fast-paced industries such as gaming or tech startups.
• Proven success in scaling user acquisition through paid search, paid social, and referral programs across multiple markets.
• Strong analytical skills with experience working alongside Insights team on attribution models and campaign measurement.
• Expertise in major advertising platforms and tools, including Google Ads, Apple Search Ads, Facebook Ads Manager, and attribution platforms like AppsFlyer or Adjust.
• Excellent communication skills, with the ability to clearly present data insights and strategic recommendations.

What We Offer

• Competitive salary and benefits package.
• Flexible remote work environment.
• Opportunities for professional growth and development.
• Collaborative and innovative team culture.
• Work with cutting-edge AI technologies.