AI SCORE 8.5

Senior SEO Specialist - Remote Opportunity

$90K–$120K/year

About the Role

We are hiring a Senior SEO Specialist to join our dynamic team at Workhorse Digital. This Senior SEO Specialist remote position offers an exciting opportunity to lead innovative SEO strategies that drive measurable business growth. You will collaborate with a talented team of content creators, web developers, and performance marketers to maximize organic visibility and enhance our clients' online presence.

What You'll Do

  • Develop & Execute SEO Strategies – Build and implement cutting-edge SEO strategies that align with client goals and drive long-term organic growth.
  • Keyword Research & Competitive Analysis – Identify high-value opportunities to outperform competitors in search rankings.
  • On-Page & Technical SEO – Optimize site structure, metadata, schema markup, and content for search visibility and user experience.
  • Content Optimization & Collaboration – Work with content teams to create and enhance SEO-friendly content strategies.
  • Technical SEO Audits – Conduct regular site audits to identify and resolve issues related to crawling, indexing, Core Web Vitals, and mobile UX.
  • Data & Performance Analysis – Utilize tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to track performance and identify growth opportunities.
  • Link-Building & Digital PR – Develop and execute white-hat link-building strategies that improve domain authority.
  • Algorithm & Industry Monitoring – Stay ahead of Google’s latest updates and SEO best practices to ensure our strategies remain cutting-edge.
  • Collaboration with Web & Paid Media Teams – Work closely with developers and paid media specialists to create a holistic digital marketing strategy.
  • Client Reporting & Strategy Refinement – Deliver clear, insightful reports on SEO performance and roadmap optimizations.

Requirements

  • 5+ years of hands-on SEO experience, ideally in an agency environment.
  • Proven track record of increasing organic search traffic and rankings through strategic SEO initiatives.
  • Deep expertise in SEO tools like Google Search Console, GA4, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
  • Strong understanding of technical SEO principles, including structured data, crawlability, indexing, and Core Web Vitals.
  • Experience with CMS platforms like WordPress, Shopify, and Magento.
  • Basic familiarity with HTML, CSS, and JavaScript as they relate to SEO.
  • Strong analytical skills – you know how to interpret SEO KPIs, organic performance trends, and conversion data to drive decision-making.
  • Ability to manage multiple projects, meet deadlines, and communicate effectively with stakeholders.

Nice to Have

  • Local SEO & International SEO experience.
  • Understanding of how SEO integrates with paid media strategies (Google Ads, social, etc.).
  • Hands-on experience working with eCommerce SEO and large-scale digital properties.
  • Certifications in Google Analytics, Google Ads, or SEO-related training.

What We Offer

  • Competitive Salary & Performance-Based Incentives – We reward results and innovation.
  • Flexible Work Environment – Remote-friendly with a collaborative agency culture.
  • Career Growth & Development – Training, certifications, and career advancement opportunities.
  • Work with High-Impact Brands – Take ownership of exciting projects across various industries.
  • Be Part of an Ambitious Team – We’re growing fast, and we want SEO leaders who are ready to make an impact.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Senior SEO Specialist role at Workhorse Digital offers a unique opportunity to lead impactful SEO strategies in a flexible remote environment. Join a growing team and make a significant impact on clients' online visibility.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Expert-level proficiency in technical SEO tools such as SEMrush and Ahrefs, with a proven track record of successfully optimizing complex websites like Shopify and Magento for improved organic search rankings.

Strong data analysis skills, utilizing Google Analytics to interpret traffic trends and user behavior, enabling data-driven decision-making that enhances SEO strategies in a remote work environment.

Proactive mindset with the ability to lead cross-functional teams remotely, focusing on innovative link-building strategies and staying ahead of industry trends to ensure continuous growth for clients.

Learning Resources

SEO Training Course by Mozcourse

Career Path

Senior SEO Specialist(Now)SEO Manager(1-2 years)Head of SEO/Marketing(3-5 years)

Market Overview

Market Size 2024
$92B
Annual Growth
18.4%
AI Adoption in SEO
64%
Investment in SEO Tools
+35%
Labour Demand for SEO Specialists
+25%
Avg Salary for Senior SEO Specialist
$85K

Skills & Requirements

Required
SEOGoogle AnalyticsSEMrush
Growing in Demand
Content MarketingData ScienceVoice Search Optimization
Declining
Keyword StuffingTraditional Link Building

Domain Trends

Rise of AI in SEO
AI tools are increasingly being integrated into SEO strategies, with 64% of companies adopting AI-based solutions to enhance their search engine rankings.
Emphasis on User Experience (UX)
Google's algorithm updates are prioritizing user experience signals, with 70% of SEO specialists reporting a shift in focus towards UX optimization.
Growth of E-commerce SEO
With the e-commerce sector growing at 20% annually, SEO strategies tailored for platforms like Shopify and Magento are becoming essential for online retailers.

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