Senior Product Marketing Manager - Remote Opportunity

About the Role

We are seeking a Senior Product Marketing Manager to join our innovative team at WhiteCode. This remote opportunity allows you to lead product marketing strategies in the fast-paced financial technology sector. As a Senior Product Marketing Manager, you will develop and implement comprehensive go-to-market (GTM) strategies that drive product launches and market penetration.

What You'll Do

• Develop and execute full-scale GTM strategies for new product launches.
• Plan market entry strategies from research and hypothesis formation to achieving product-market fit (PMF).
• Coordinate product launches in collaboration with product managers.
• Conduct in-depth audience research to understand pain points, motivations, and usage contexts.
• Analyze competitors, market trends, and identify new growth opportunities.
• Dive into data to formulate and validate hypotheses.
• Enhance product positioning, value propositions, and key messaging.
• Create compelling product narratives, storytelling, customer journeys, and activation content.
• Work closely with product teams to improve user experience (UX), onboarding processes, and conversion points.
• Lead the complete product marketing cycle, balancing quick experiments with long-term strategies.
• Generate ideas, test, scale, and measure real business impact.

Requirements

• Proven experience as a Senior Product Marketing Manager or Head of Product Marketing in international markets.
• Experience in fintech or crypto companies (mining, centralized/decentralized wallets, exchanges, trading platforms, accounting systems, mining performance monitoring) or in fast-growing startups.
• Demonstrated success in doubling or tripling revenue through product repositioning or rebranding.
• Successful track record of launching new products to market.
• Fluent in English at a B2 level or higher.

Nice to Have

• Experience with digital marketing tools and analytics platforms.
• Familiarity with agile methodologies.
• Strong project management skills.

What We Offer

• Official employment in an accredited IT company.
• Initial office work format (7 minutes from “Petrogradskaya” metro station), transitioning to a hybrid model (3 days in the office, 2 days remote).
• Health insurance with dental coverage after the probation period.
• Meal allowances.
• Opportunity to work with international markets, ambitious challenges, a strong team, and stability.