Senior Product Designer - Lifecycle & Growth

About the Role

We're hiring a Senior Product Designer to join our Lifecycle & Growth team at Instacart. As a Senior Product Designer, you will focus on Instacart+, our subscription service, and Incentives, shaping how customers discover and engage with these offerings. This is a remote role where you will collaborate with cross-functional teams to create impactful product experiences that drive user engagement and retention. If you are passionate about designing consumer-facing digital products and want to make a difference in the grocery industry, this Senior Product Designer role is for you!

What You'll Do

• Drive end-to-end design initiatives across Instacart+ and Incentives, from problem framing to delivery.
• Design subscription and promotional experiences across key surfaces including home, browse, cart, checkout, and lifecycle touchpoints.
• Frame problems clearly and explore multiple solution paths based on customer insights and business impact.
• Translate experience principles into thoughtful flows and interaction patterns that align with Instacart’s design system.
• Leverage AI-assisted prototyping and concept development to enhance design clarity and rigor.
• Collaborate with Research and Data Science to uncover insights related to subscription behavior and translate findings into journey refinements.
• Help shape value propositions and messaging within Instacart+ and Incentives, creating clear artifacts that align with cross-functional partners.
• Elevate quality by advocating for user-centered solutions and providing mentorship within the team.

Requirements

• 6+ years of experience designing consumer-facing digital products across web and mobile.
• Portfolio demonstrating end-to-end feature or journey design, including multi-step flows and lifecycle touchpoints.
• Experience in digital commerce, audience growth, subscription, or monetization-focused initiatives.
• Fluency in Figma and Google Slides, with the ability to produce high-fidelity UI and interaction design.
• Proven track record connecting design decisions to measurable outcomes such as activation and retention.
• Strong communication skills for framing problems and presenting design rationale to partners.

Nice to Have

• Experience designing for marketplaces, e-commerce, grocery, or membership/subscription products.
• Experience shaping onboarding, activation, and retention journeys.
• Experience designing high-visibility surfaces such as home and personalized feeds.
• Familiarity with generative and AI-assisted design tools.
• Comfort collaborating across teams and time zones.

What We Offer

• Competitive salary range of CAD $143,000 – CAD $151,000 per year.
• Remote work flexibility with a focus on work-life balance.
• Equity grants and annual refresh grants.
• Opportunities for professional growth and mentorship.
• Access to a collaborative and innovative team environment.
• Regular in-person events to build community and connection.