Senior PR Manager - Remote Position for Binance

About the Role

Binance is seeking a Senior PR Manager to lead public relations and communications for Vietnam, one of the most important and high-potential crypto markets in Southeast Asia. This Senior PR Manager remote role will own the end-to-end PR strategy for Vietnam, including media relations, thought leadership, issues management, and regulatory-sensitive communications. The ideal candidate is a seasoned local PR leader with deep Vietnam media relationships, strong judgment in complex regulatory environments, and the ability to elevate Binance’s credibility and trust in the market.

What You'll Do

• Own and execute Binance’s PR and communications strategy for Vietnam, aligned with global positioning and regional priorities.
• Shape Binance’s long-term reputation, trust, and public narrative in the Vietnam market.
• Provide strategic counsel to regional and global stakeholders on Vietnam-specific communications risks and opportunities.
• Build and maintain strong relationships with top-tier Vietnamese media, including business, financial, tech, and mainstream outlets.
• Secure high-impact coverage through interviews, features, commentary, and executive profiling.
• Work closely with Legal, Compliance, and Policy teams to ensure all communications are accurate, compliant, and appropriate for Vietnam’s regulatory landscape.
• Lead PR execution for product launches, partnerships, campaigns, and corporate announcements in Vietnam.
• Manage local PR agencies and external partners, ensuring high quality, consistency, and accountability.

Requirements

• 8–12+ years of experience in public relations, communications, or corporate affairs.
• Strong background in finance, fintech, technology, crypto, or other regulated industries.
• Proven experience managing Vietnam media and stakeholder relationships at a senior level.
• Excellent storytelling, writing, and media engagement skills.
• Bilingual English/Vietnamese is required to coordinate with overseas partners and stakeholders.

What We Offer

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement, which may vary depending on the work nature of the business team.