Talantix.io
Ovation Law Firm•04.03.26
AI SCORE 8.5

Senior Media Buyer - Meta Ads Remote

$90K–$120K/year
RemoteDigital Advertising
Meta Advertising•Facebook Ads•Instagram Ads•Data Analysis•Google Sheets•Excel•Creative Testing•Customer Acquisition

About the Role

We are seeking a Senior Media Buyer - Meta Ads Remote to join our dynamic team. In this role, you will be responsible for managing and optimizing paid media campaigns across Meta platforms, including Facebook and Instagram. This position offers a unique opportunity to work remotely while driving customer acquisition and engagement through innovative advertising strategies.

What You'll Do

  • Develop, execute, and manage performance marketing campaigns on Meta platforms to achieve business objectives.
  • Analyze campaign performance data to optimize ad spend and improve ROI.
  • Collaborate with creative teams to design compelling ad creatives that resonate with target audiences.
  • Utilize Google Sheets and Excel for data analysis and reporting.
  • Conduct A/B testing to identify the most effective ad strategies and messaging.
  • Work closely with leadership to align marketing efforts with overall business goals.
  • Stay updated on industry trends and best practices in digital advertising and media buying.
  • Provide insights and recommendations based on campaign performance metrics.

Requirements

  • 5+ years of experience in media buying, specifically on Meta platforms.
  • Proven track record of managing successful paid media campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and collaboration skills.
  • Experience with Google Sheets and Excel for data analysis.
  • Knowledge of DTC marketing and customer acquisition strategies.
  • Ability to work independently in a remote environment.

Nice to Have

  • Experience in the legal or insurance marketing sectors.
  • Familiarity with programmatic advertising.
  • Creative testing experience to enhance ad performance.

What We Offer

  • 100% remote work environment.
  • 6 paid time-off (PTO) days per year.
  • Opportunity for long-term growth in a high-impact role.
  • Collaborate closely with leadership.
  • Competitive pay based on skills and experience.
Why This Job8.5 of 10

This Senior Media Buyer position offers a chance to lead innovative campaigns in a fully remote setting, with competitive pay and growth potential.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in Meta Advertising tools and analytics, with a strong command of A/B testing methodologies to optimize Facebook and Instagram ad campaigns effectively.

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Self-motivated and disciplined to excel in a fully remote work environment, demonstrating excellent time management and the ability to prioritize tasks independently.

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Data-driven mindset with extensive experience in analyzing campaign performance using Google Sheets and Excel, enabling the identification of actionable insights for customer acquisition strategies.

Learning Resources

→Meta Ads Guideguide
→Complete Facebook Ads Coursecourse
→Data Analysis with Google Sheetsarticle

Career Path

Senior Media Buyer - Meta Ads Remote(Now)→Digital Marketing Manager(1-2 years)→Head of Performance Marketing(3-5 years)

Market Overview

Market Size 2024
$229B
Annual Growth
14.5%
AI Adoption in Advertising
72%
Investment in Digital Ads
+25%
Labour Demand for Media Buyers
+18%
Avg Salary for Senior Media Buyers
$115K

Skills & Requirements

Required
Meta AdvertisingFacebook AdsInstagram Ads
Growing in Demand
Programmatic AdvertisingData VisualizationSEO Optimization
Declining
Traditional Media BuyingBanner Ad Management

Domain Trends

Increased Focus on Video Ads
Video ads are projected to account for 82% of all online traffic by 2025, pushing advertisers to allocate more budget to video content.
Enhanced Use of AI in Targeting
72% of advertisers are integrating AI to optimize ad targeting and enhance customer segmentation, improving ROI on ad spend.
Shift Towards Omnichannel Marketing
Over 65% of marketers are adopting omnichannel strategies, leading to a 30% increase in customer engagement rates.

Industry News

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