Talantix.io
iFit•01.03.26
AI SCORE 8.5

Senior Manager, CRM Lifecycle Marketing - Remote

$150K–$170K/year
RemoteHealthTech
Salesforce Marketing Cloud•CRM•Lifecycle Marketing•Data Analytics•Campaign Management•Team Leadership

About the Role

We are looking for a Senior Manager, CRM Lifecycle Marketing to join our team remotely. This role is pivotal in shaping our CRM strategy and ensuring a seamless customer experience across all touchpoints. As a Senior Manager, CRM Lifecycle Marketing, you will lead the charge in integrating our hardware and subscription services, creating a unified customer journey that enhances engagement and retention.

What You'll Do

  • Develop and implement a cohesive lifecycle strategy that connects hardware purchases with subscription engagement.
  • Act as a strategic partner to various teams, aligning CRM efforts with revenue goals and product launches.
  • Standardize lifecycle processes and campaign frameworks to drive consistency across teams.
  • Evaluate current team structures and implement training and automation to improve execution quality.
  • Own the end-to-end CRM lifecycle vision, defining how marketing supports both hardware purchases and long-term subscription engagement.
  • Lead and mentor CRM managers in charge of hardware lifecycle and subscription retention programs.
  • Serve as a senior stakeholder across Salesforce Marketing Cloud and other lifecycle tools.
  • Establish clear KPIs and drive testing strategies to continuously improve performance.

Requirements

  • 8 to 12 years of experience in CRM or lifecycle marketing with leadership responsibilities.
  • Proven success in building lifecycle strategies that drive measurable revenue outcomes.
  • Strong experience with Salesforce Marketing Cloud and customer data platforms.
  • Ability to operate in fast-moving environments with multiple stakeholders.
  • Experience in fitness, wellness, or consumer technology is preferred.

Nice to Have

  • Familiarity with analytics tools such as Tableau or Looker.
  • Background in organizational transformation in lifecycle marketing.
  • Experience working closely with commercial sales teams.

What We Offer

  • Competitive salary ranging from $150,000 to $170,000.
  • Remote work flexibility allowing you to work from anywhere.
  • Opportunities for professional development and training.
  • Collaborative and innovative work environment.
  • Health and wellness benefits.
Why This Job8.5 of 10

This remote Senior Manager role at iFit offers a unique opportunity to shape CRM strategies in the health and fitness sector, with a competitive salary and flexible work environment.

Salary Range
Required
0/1
Optional
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Bonus
0/1

Who Will Succeed Here

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Proficient in Salesforce Marketing Cloud with a strong track record of executing data-driven marketing strategies that enhance customer engagement and retention across multiple channels.

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Self-motivated and results-oriented, able to thrive in a fully remote work environment while effectively leading cross-functional teams and managing multiple marketing campaigns simultaneously.

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Analytical mindset with extensive experience in data analytics, capable of interpreting complex data sets to inform CRM strategies and optimize customer journeys for improved lifecycle marketing performance.

Learning Resources

→Salesforce Marketing Cloud Basicscourse
→CRM Lifecycle Marketing Strategiesarticle
→Data Analytics for Marketingcourse

Career Path

Senior Manager, CRM Lifecycle Marketing(Now)→Director of CRM Strategy(2-4 years)→VP of Marketing and Customer Experience(4-6 years)

Market Overview

Market Size 2024
$12.5B
Annual Growth
15.2%
AI Adoption in Marketing
65%
Investment in CRM Technologies
+20%
Labour Demand for CRM Roles
+25%
Avg Salary for Senior CRM Managers
$130K

Skills & Requirements

Required
Salesforce Marketing CloudCRMLifecycle Marketing
Growing in Demand
Marketing AutomationCustomer Data Platforms (CDPs)Predictive Analytics
Declining
Email Marketing with jQueryBasic CRM Reporting

Domain Trends

Increased Personalization
79% of consumers are more likely to engage with brands that offer personalized experiences, driving demand for advanced CRM strategies.
Integration of AI in CRM
By 2025, 80% of CRM solutions will incorporate AI capabilities, enhancing automation and customer insights.
Shift Towards Omnichannel Marketing
Companies that implement omnichannel strategies see a 91% higher customer retention rate, emphasizing the need for cohesive CRM lifecycle marketing.

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