Senior Lifecycle Marketing Manager - Remote

About the Role

We are looking for a Senior Lifecycle Marketing Manager to join our team remotely. In this role, you will play a crucial part in shaping our marketing strategies and ensuring that our campaigns are executed efficiently. As a Senior Lifecycle Marketing Manager, you will oversee the planning, execution, and optimization of marketing initiatives that align with our company objectives.

What You'll Do

• Develop comprehensive marketing strategies that align with the company’s overall goals and objectives.
• Collaborate with the VP of Marketing to ensure all campaigns are executed efficiently and effectively.
• Monitor team performance and act as a liaison between cross-functional teams and leadership.
• Own the execution, management, and optimization of email and SMS lifecycle campaigns and automated flows.
• Utilize ClickUp project management software to create and manage workflows across all marketing teams.
• Streamline processes, assign tasks, set deadlines, and monitor progress to ensure timely execution of marketing initiatives.
• Oversee the development and execution of digital marketing campaigns across various channels including website, social media, and email.
• Analyze marketing campaign performance and user behavior to identify areas for improvement.

Requirements

• 5+ years of marketing experience, with at least 4 years focused on lifecycle management, CRM marketing, or retention marketing.
• Strong experience managing email and SMS lifecycle campaigns.
• Proven experience building and optimizing automated lifecycle flows.
• Strong analytical skills and demonstrated experience using data to improve campaign performance.
• Experience managing cross-functional projects and coordinating multiple stakeholders.
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Availability to work core business hours aligned with Central and Eastern Time (CST/EST).

Nice to Have

• Hands-on experience with Iterable and Circle.
• Experience working with remote or international teams.

What We Offer

• Remote-first work environment, allowing you to work from anywhere.
• Unlimited paid time off.
• Paid non-working holidays per country of residence.
• Pro-rated 13th-month bonus in select regions.
• Referral bonuses.
• Financial support for online courses.
• Fun and casual work environment with employee engagement activities and virtual gatherings.