Remote Senior Paid Search Analyst - Healthcare Focus

About the Role

We are seeking a Remote Senior Paid Search Analyst to join our dynamic Unlock Health Media team. In this role, you will lead the day-to-day management of high-performance, results-driven SEM campaigns that drive traffic, leads, and conversions for our healthcare clients. As a core member of our team, you will design, implement, optimize, and analyze paid search initiatives that are critical to our clients' success.

What You'll Do

• Develop and execute paid search strategies across platforms such as SA360, Google Ads, Microsoft Ads, and Apple Search Ads.
• Conduct thorough keyword research to identify relevant, high-impact opportunities that enhance campaign performance.
• Build and manage campaigns, ad groups, ad copy, and bid strategies across various search engines.
• Effectively manage SEM budgets, allocating spend, optimizing pacing, and ensuring cost-efficiency and return on ad spend (ROAS).
• Implement conversion tracking and interpret performance signals to guide campaign decisions and improvements.
• Analyze optimization scores to understand their impact on performance and cost, ensuring campaigns are always aligned with client goals.
• Establish client-specific benchmarks to measure performance and success metrics.
• Mentor and develop junior Paid Search Analysts, fostering a collaborative and growth-oriented environment.

Requirements

• 5+ years of experience in paid search marketing, specifically within the healthcare sector.
• Strong analytical skills with a data-driven approach to decision-making.
• Proficiency in SEM platforms including Google Ads, Microsoft Ads, and SA360.
• Experience with AI tools and their application in paid search workflows.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Strong understanding of industry trends, search engine algorithm updates, and emerging best practices.
• Ability to adapt in a fast-paced, ever-evolving digital landscape.

Nice to Have

• Experience in healthcare marketing or related fields.
• Familiarity with conversion rate optimization (CRO) strategies.
• Knowledge of additional digital marketing channels beyond paid search.

What We Offer

• Competitive salary range of $120,000 - $150,000 per year.
• Fully remote work environment with flexible hours.
• Opportunities for professional development and mentorship.
• Collaborative team culture focused on innovation and results.
• Health and wellness benefits, including medical, dental, and vision coverage.
• Generous paid time off and holiday schedule.
• Access to the latest tools and technologies to enhance your work.