Remote Associate Manager - Digital Media for Healthcare
About the Role
We are looking for a Remote Associate Manager - Digital Media to join the Unlock Health team. In this role, you will play a crucial part in executing integrated digital campaigns across various channels, including programmatic and paid social. As a key member of our media team, you will assist in campaign setup, monitoring, optimization, and reporting, ensuring that all initiatives are executed with accuracy and efficiency.
What You'll Do
- Assist in the setup and management of Programmatic and Paid Social campaigns.
- Develop campaign structures and traffic digital creative through Google Campaign Manager 360.
- Create and implement UTM codes for accurate tracking and reporting.
- Test and QA digital creative tags to ensure proper serving and platform implementation.
- Monitor live campaigns for accurate delivery and performance against KPIs.
- Maintain and update campaign health checks, tracking budget pacing and performance signals.
- Provide campaign launch status updates within three days of go-live.
- Support Ad Operations teams to ensure integrated execution.
Requirements
- 2-5 years of experience in digital media planning or related fields.
- Strong analytical skills and attention to detail.
- Familiarity with digital media ecosystems and campaign management.
- Proficient in using Google Campaign Manager 360 and other digital marketing tools.
- Ability to work collaboratively in a fast-paced environment.
Nice to Have
- Experience in healthcare or related industries.
- Knowledge of programmatic advertising.
- Familiarity with performance marketing metrics.
What We Offer
- Competitive salary and benefits package.
- Remote work flexibility.
- Opportunities for professional growth and development.
- A collaborative and supportive team environment.
- Access to the latest tools and technologies in digital marketing.
This Remote Associate Manager role offers a unique opportunity to work in healthcare digital media, with competitive compensation and the flexibility of remote work.
Who Will Succeed Here
Proficiency in Google Campaign Manager 360 and familiarity with programmatic advertising platforms, enabling the effective setup, monitoring, and optimization of digital media campaigns.
A self-motivated and detail-oriented mindset that thrives in a remote work environment, ensuring timely execution and accuracy in campaign reporting and optimization.
Experience with data-driven decision-making, utilizing analytics tools to interpret campaign performance metrics and adjust strategies accordingly within the healthcare digital media landscape.
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