About the Role

We are looking for a Remote Associate Manager - Digital Media to join the Unlock Health team. In this role, you will play a crucial part in executing integrated digital campaigns across various channels, including programmatic and paid social. As a key member of our media team, you will assist in campaign setup, monitoring, optimization, and reporting, ensuring that all initiatives are executed with accuracy and efficiency.

What You'll Do

  • Assist in the setup and management of Programmatic and Paid Social campaigns.
  • Develop campaign structures and traffic digital creative through Google Campaign Manager 360.
  • Create and implement UTM codes for accurate tracking and reporting.
  • Test and QA digital creative tags to ensure proper serving and platform implementation.
  • Monitor live campaigns for accurate delivery and performance against KPIs.
  • Maintain and update campaign health checks, tracking budget pacing and performance signals.
  • Provide campaign launch status updates within three days of go-live.
  • Support Ad Operations teams to ensure integrated execution.

Requirements

  • 2-5 years of experience in digital media planning or related fields.
  • Strong analytical skills and attention to detail.
  • Familiarity with digital media ecosystems and campaign management.
  • Proficient in using Google Campaign Manager 360 and other digital marketing tools.
  • Ability to work collaboratively in a fast-paced environment.

Nice to Have

  • Experience in healthcare or related industries.
  • Knowledge of programmatic advertising.
  • Familiarity with performance marketing metrics.

What We Offer

  • Competitive salary and benefits package.
  • Remote work flexibility.
  • Opportunities for professional growth and development.
  • A collaborative and supportive team environment.
  • Access to the latest tools and technologies in digital marketing.
Why This Job8.0 of 10

This Remote Associate Manager role offers a unique opportunity to work in healthcare digital media, with competitive compensation and the flexibility of remote work.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficiency in Google Campaign Manager 360 and familiarity with programmatic advertising platforms, enabling the effective setup, monitoring, and optimization of digital media campaigns.

A self-motivated and detail-oriented mindset that thrives in a remote work environment, ensuring timely execution and accuracy in campaign reporting and optimization.

Experience with data-driven decision-making, utilizing analytics tools to interpret campaign performance metrics and adjust strategies accordingly within the healthcare digital media landscape.

Learning Resources

Google Campaign Manager 360 Documentationguide

Career Path

Remote Associate Manager - Digital Media for Healthcare(Now)Digital Media Manager(1-2 years)Director of Digital Marketing(3-5 years)

Market Overview

Market Size 2024
$450B
Annual Growth
12.5%
AI Adoption in Digital Media
65%
Investment in Programmatic Advertising
+30%
Labour Demand for Digital Media Roles
+15%
Avg Salary for Associate Manager - Digital Media
$85K

Skills & Requirements

Required
Digital MediaCampaign ManagementGoogle Campaign Manager 360
Growing in Demand
Data AnalyticsSearch Engine Optimization (SEO)Content Marketing
Declining
Flash AdvertisingTraditional Print Media

Domain Trends

Rise of AI in Campaign Management
AI tools are expected to manage 70% of digital advertising campaigns by 2025, optimizing for performance and targeting.
Shift to Programmatic Advertising
Programmatic advertising accounted for 85% of all digital ad spend in 2023, with expectations to rise to 90% by 2025.
Increased Focus on Data Privacy
With 78% of consumers concerned about data privacy, digital media strategies are increasingly prioritizing transparent data usage and consent.

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