Marketing Manager - SEO & GEO Strategy

About the Role

We are hiring a Marketing Manager - SEO & GEO to join our team at Care.com. In this role, you will lead our SEO strategy to enhance our organic search presence and drive significant traffic growth. As a Marketing Manager focused on SEO, you will be instrumental in shaping our approach to AI-driven search and answer engines, ensuring that we remain at the forefront of the industry.

What You’ll Do

• Develop and execute a comprehensive SEO roadmap that encompasses technical, content, and off-page strategies.
• Own and analyze key performance metrics such as traffic, rankings, and conversions to ensure continuous improvement.
• Define and implement strategies for visibility in AI-generated search results, optimizing entity coverage and content structure.
• Conduct technical SEO audits, triage issues, and collaborate with engineering teams to implement fixes.
• Manage the full cycle of content creation from keyword research to published pages, ensuring every piece earns its index.
• Act as the SEO authority across Product, Engineering, Marketing, and Data teams, aligning efforts with paid search strategies.
• Build and maintain dashboards that highlight organic performance and drive accountability.

Requirements

• 5+ years of SEO experience, with at least 1-2 years in a leadership role.
• Proven track record of driving organic traffic and revenue growth.
• Experience collaborating with engineering and product teams in an agile environment.
• Expertise in AI search optimization, including AIO and LLM-based search strategies.
• Proficiency with SEO tools such as Google Search Console, Ahrefs, and Semrush.
• Strong technical skills, including HTML, CSS, and structured data (JSON-LD/Schema.org).
• Excellent communication skills to convey complex SEO concepts to non-technical stakeholders.
• Project management skills to handle multiple initiatives simultaneously.

Nice to Have

• Experience with log file analysis and JavaScript SEO challenges.
• Familiarity with analytics platforms like GA4 or Tableau.
• A background in consumer tech or e-commerce industries.

What We Offer

• Competitive salary range of $85,000 - $95,000 per year.
• Annual bonuses and short- and long-term incentives.
• Comprehensive health insurance coverage, life, and disability insurance.
• A generous 401K employer matching program.
• Paid holidays and paid time off (PTO).
• Hybrid work environment with flexibility to work from home and in the office.
• Opportunities for professional development and career growth.