Lead Marketing Manager - Remote

About the Role

We are seeking a Lead Marketing Manager - Remote to spearhead our global digital marketing operations. This role is pivotal in driving data-driven growth and operational excellence within our strategic, collaborative team. As a Lead Marketing Manager, you will optimize marketing automation platforms and enhance customer engagement across various channels, ensuring that our marketing strategies align with the company's growth objectives.

What You'll Do

• Own and optimize marketing automation platforms, including Pardot and Salesforce, to ensure seamless connectivity of marketing technologies.
• Design and improve standardized marketing workflows for scalable campaigns, managing the end-to-end lead lifecycle from capture to nurturing.
• Establish data governance standards for high data quality and compliance, building and maintaining dashboards to measure campaign performance and ROI.
• Support multi-channel marketing campaigns and act as a liaison between marketing, sales, and IT to align processes effectively.
• Continuously improve marketing strategies through data integrity and innovative solutions that support the company's objectives.

Requirements

• At least 5+ years of experience in marketing operations or digital marketing.
• Master’s degree in Marketing, Business, Data, or a related field.
• Strong expertise in marketing automation platforms, especially Salesforce.
• Solid understanding of lead management and data governance.
• Experience in building dashboards and converting data into insights.
• Ability to manage cross-functional initiatives and communicate effectively with stakeholders.
• Strong analytical and problem-solving skills.
• Experience in a global, matrixed organization.

Nice to Have

• Familiarity with GDPR compliance and data privacy regulations.
• Experience in AI-driven marketing strategies.
• Proficiency in additional marketing tools beyond Salesforce.

What We Offer

• A strategic role with a global impact in a growing business.
• Opportunities to shape and scale marketing operations at the enterprise level.
• Exposure to diverse markets and technologies.
• Learning and development opportunities for professional growth.
• An inclusive culture that values diverse perspectives.
• Competitive annual salary and partially remote working model.