Head of SEO - Global Sports & Betting Sector

About the Role

Odds Scanner Group is seeking a dynamic and results-driven Head of SEO to lead our organic growth initiatives and dominate SERP across our content-driven portfolio in the sports, casino, and betting sectors. This Head of SEO remote position will oversee a global team of over 80 SEOs, setting strategies and managing operations for the OS Media business unit. You will be responsible for achieving growth targets, managing budgets, and ensuring P&L accountability while building a hybrid SEO function that integrates cutting-edge content systems, technical excellence, and sophisticated link acquisition strategies.

What You'll Do

• Define and execute a global SEO strategy focused on SERP domination across targeted markets and keyword clusters.
• Develop market-level roadmaps prioritizing high-ROI keyword opportunities.
• Establish a scalable experimentation framework for content and SERP feature testing.
• Lead and mentor SEO, content, and technical teams across multiple markets.
• Build efficient workflows and sprint processes for SEO and content delivery.
• Integrate AI/LLM-assisted systems into content production and quality control.
• Oversee technical SEO architecture, crawling, indexing, and site performance.
• Manage the SEO tool stack and analytics infrastructure (GA4, Looker, Semrush, Ahrefs, etc.).

Requirements

• 7+ years of SEO experience, focusing on content-led, affiliate, lead generation, and/or multi-site businesses (iGaming experience preferred).
• Proven success in achieving SERP domination and large-scale organic growth.
• Strong understanding of technical SEO, content SEO, Product-Led SEO, and link acquisition.
• Experience leading senior managers and distributed teams.
• Hands-on experience with AI/LLM content workflows and SEO automation.
• P&L ownership or channel-level budget management.
• Data-driven mindset with advanced analytical skills.
• Excellent communication and leadership skills.

Nice to Have

• Fluent English required; additional languages are a plus (Portuguese, Spanish, French, Italian preferred).

What We Offer

• Highly competitive salary + performance bonuses based on unit performance.
• 40 days of holidays of your choosing (take only the bank holidays you want!).
• Hybrid and flexible working hours (based in Malta office).
• Private Health Insurance.
• Gym membership or sports allowance.
• Relocation package available (if needed).

Join us at Odds Scanner Group and lead the charge in SEO excellence. This Head of SEO remote role offers you the opportunity to shape the future of our SEO strategy and drive significant growth in a competitive landscape.