About the Role

We're hiring a Director of GTM Enablement to join our innovative AI marketing platform team. This fully remote position is ideal for candidates located in the continental United States. As the Director of GTM Enablement, you will lead a scalable enablement organization that supports Sales, Customer Success, and broader Go-To-Market (GTM) teams. This role is pivotal in defining the enablement vision, developing repeatable programs to drive performance, and equipping customer-facing team members with the necessary skills, tools, and knowledge.

What You'll Do

  • Define and execute the GTM enablement strategy across onboarding, training, content readiness, and ongoing skill development.
  • Create scalable programs, frameworks, and operating rhythms to improve consistency and predictability across GTM teams.
  • Partner with Sales and Revenue leadership to identify performance gaps and build targeted enablement solutions.
  • Develop role-based enablement paths to strengthen selling skills and support evolving GTM motions.
  • Deliver ongoing training on positioning, messaging, value articulation, competitive differentiation, and product awareness.
  • Create systems to improve engagement with prospects and customers and measure readiness through repeatable metrics.
  • Own onboarding design and execution for all GTM hires, ensuring rapid ramp to productivity.
  • Build structured curriculum to deepen product understanding and align new hires to the GTM motion, narrative, and tools.
  • Establish coaching routines and equip frontline managers with playbooks, tools, and insights to drive sales excellence.
  • Collaborate with Operations teams to surface performance insights guiding coaching priorities.
  • Ensure alignment between Product Marketing, Sales, Customer Success, and Product for cohesive messaging and launch readiness.
  • Maintain communication channels to keep GTM teams informed about product releases, campaigns, and strategic changes.
  • Define KPIs and dashboards to measure enablement program effectiveness and guide improvements.
  • Track adoption and performance, applying a data-driven approach to refine and scale effective programs.

Requirements

  • 10+ years of experience in GTM enablement, revenue enablement, or related sales/GTM leadership roles.
  • Experience building and scaling enablement programs at high-growth B2B SaaS or enterprise technology companies.
  • Strong understanding of modern sales practices, buyer journeys, and GTM motions.
  • Ability to simplify complex strategy, product capabilities, and market insights into clear guidance.
  • Collaborative leader who builds trust across Sales, Customer Success, Product, and Marketing teams.
  • Excellent facilitator and communicator with strong executive presence.
  • Operationally strong and able to balance long-term strategy with short-term execution.

Nice to Have

  • Experience with AI-driven marketing solutions.
  • Familiarity with data analytics tools to measure program effectiveness.
  • Proven track record of leading cross-functional teams.

What We Offer

  • Comprehensive Health, Dental, and Vision coverage starting on the first day for employees and their families.
  • 401(k) program with up to 2% company matching.
  • Equity grant participation.
  • Flexible PTO with an annual $900 FlexExperience budget.
  • Annual $1,800 FlexWellness program to support personal health goals.
  • Generous budget for home office setup.
  • $1,500 annual learning and development stipend.
  • 16 weeks of paid parental leave.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This remote position offers a competitive salary and comprehensive benefits, making it an attractive opportunity for experienced leaders in GTM enablement.

Salary Range
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Bonus
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Industry
Tech
Location
Remote

Who Will Succeed Here

Proven expertise in B2B SaaS GTM strategy development, with a strong ability to leverage performance metrics to drive sales enablement initiatives using tools like Salesforce and HubSpot.

Self-motivated and disciplined, thriving in a remote work environment by effectively managing time and priorities while fostering cross-functional collaboration across distributed teams.

Deep understanding of training development methodologies, with experience in creating scalable training programs that engage diverse teams and enhance performance metrics for sales and customer success.

Learning Resources

GTM Strategy: The Ultimate Guidearticle

Career Path

Director of GTM Enablement(Now)VP of Sales Enablement(1-2 years)Chief Revenue Officer(3-5 years)

Market Overview

Market Size 2024
$12.5B
Annual Growth
15.2%
AI Adoption in GTM Strategies
42%
Investment in B2B SaaS
+25%
Labour Demand for GTM Roles
+30%
Avg Salary for Director of GTM Enablement
$150K

Skills & Requirements

Required
GTM StrategySales EnablementB2B SaaS
Growing in Demand
Data AnalyticsCustomer Journey MappingAgile Methodologies
Declining
Traditional Sales TechniquesCold Calling Strategies

Domain Trends

Increased AI Integration
42% of companies are adopting AI tools to enhance GTM strategies, optimizing sales and marketing alignment.
Focus on Customer Experience
75% of B2B companies are prioritizing customer journey mapping to improve engagement and retention.
Rise of Remote GTM Teams
Over 60% of GTM teams are now operating remotely, leading to a demand for digital collaboration tools and strategies.

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