Business Development Manager - Marketing for Gaming Industry

About the Role

We are seeking a Business Development Manager - Marketing to join our team at Keywords Studios, a leading provider of technical services for the gaming industry. In this Business Development Manager - Marketing remote role, you will leverage your extensive experience to drive strategic revenue growth within the North American Video Games market. Your mission will be to secure high-value partnerships with global game publishers, articulating our unique ability to attract and engage players through data-driven insights and creative marketing excellence.

What You'll Do

• Identify, prospect, and close high-value opportunities targeting major global game publishers and developers.
• Expertly sell the full suite of Engage Marketing Services tailored for the gaming lifecycle.
• Utilize Keywords Insights for player-persona mapping and market analysis.
• Build community-centric social strategies and execute global influencer campaigns for AAA and Indie titles.
• Secure high-impact media coverage and manage reputation within the gaming community.
• Partner with publishers to deliver trailers, key art, and high-impact digital assets.
• Develop and execute a sales roadmap prioritizing high-growth accounts within the gaming sector.
• Build and nurture executive-level relationships within the marketing and publishing departments of leading games companies.
• Collaborate with global creative and production studios to pitch integrated, world-class marketing solutions.
• Serve as a brand ambassador at major gaming events like GDC, Summer Game Fest, PAX, and Gamescom.

Requirements

• Extensive experience working directly for or with global games publishers.
• 5+ years of proven success in a Business Development role within the video games or gaming-adjacent marketing space.
• Comprehensive understanding of the global gaming ecosystem, including platform trends and player behavior.
• An active, "warm" network of contacts within the North American gaming industry.
• Exceptional storytelling and presentation skills; able to translate marketing services into a compelling ROI-driven narrative.
• A self-starter with the discipline to drive sales cycles independently.

Nice to Have

• Experience in managing large-scale marketing campaigns.
• Familiarity with digital marketing tools and analytics platforms.
• Previous experience in a hybrid work environment.

What We Offer

• Competitive salary range of $68,000 - $100,000 per year.
• Opportunity to work in a dynamic and innovative environment.
• Flexible working patterns with a hybrid model.
• Access to industry-leading training and development programs.
• Participation in major gaming events and conferences.

Join us as a Business Development Manager - Marketing remote and play a key role in shaping the future of gaming marketing!