Business and Wealth Propositions Design Manager - Remote
About the Role
We are seeking a Business and Wealth Propositions Design Manager - Remote to join our Chief Customer Office (CCO) at AIB Group. This role is pivotal in shaping innovative, customer-centric propositions from initial ideation through to top-level feasibility assessments. You will lead the design of end-to-end propositions, applying Design Thinking principles and working within the Desirable, Feasible, Viable (DFV) innovation framework. This work will be hugely collaborative and will mean you working tightly with our Retail, Capital Markets & UK colleagues. Your work will directly impact how we meet evolving customer needs, differentiate in a competitive market, and deliver long-term value.
What You'll Do
- Lead the design of end-to-end customer propositions, translating insight-driven ideas into structured concepts ready for feasibility assessment.
- Facilitate and apply Design Thinking methods including deep customer research, problem statement definition, customer journey mapping, ideation workshops, and rapid prototyping.
- Conduct qualitative and quantitative research to understand customer needs, behaviors, and pain points.
- Collaborate with research, digital, and data teams to generate insight and ensure customer and commercial alignment.
- Carry out continuous competitor tracking and benchmarking including international best practices.
- Drive iterative proposition testing and learning loops, leveraging customer feedback and experimentation.
- Develop clear and compelling proposition narratives, value propositions, and business cases for stakeholder buy-in and approval.
- Champion the DFV model to evaluate and shape propositions with cross-functional teams including our key partners in Retail, Capital Markets & UK.
Requirements
- Proven experience (5+ years) in proposition or product design within financial services and/or other industries.
- Knowledge of Design Thinking and innovation methodologies with a strong portfolio of delivery of end-to-end projects.
- Strong understanding of the DFV model and ability to guide cross-functional teams through this framework.
- Demonstrated experience in customer research, journey mapping, and prototyping.
- Excellent storytelling and communication skills – proven ability to engage and present to senior stakeholders and influence decision-making.
Nice to Have
- Experience managing ideation through to feasibility in agile and cross-functional settings.
- Strong commercial acumen and understanding of how to assess early-stage business viability.
- Ability to operate in ambiguity, with a strong problem-solving mindset and structured approach.
What We Offer
- Market leading Pension Scheme.
- Healthcare Scheme.
- Variable Pay.
- Employee Assistance Programme.
- Family leave options.
- Two volunteer days per year.
Join us as a Business and Wealth Propositions Design Manager - Remote and be part of a team that is committed to offering our colleagues choice and flexibility in how we work and live. Apply now to help shape the future of banking at AIB Group!
This role offers a unique opportunity to lead innovative proposition design in a collaborative environment. AIB Group is committed to flexibility and employee well-being.
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