Talantix.io
Hong Kong Productivity Council•28.02.26
AI SCORE 8.5

Assistant Manager (Marketing & Engagement) - Remote Opportunity

$72K–$96K/year
RemoteSME & Startup Growth
Marketing•Event Management•Digital Marketing•Public Relations•Social Media Management•Copywriting

About the Role

We are seeking an experienced Assistant Manager (Marketing & Engagement) to join our team remotely. In this role, you will focus on supporting SMEs and startups through innovative marketing strategies and engagement initiatives. The ideal candidate will possess creativity, collaboration skills, and a future-focused vision to enhance HKPC’s strengths in SME and startup support.

What You'll Do

  • Identify and address the needs of SMEs through regular interactions with local, GBA, and global associations and stakeholders.
  • Coordinate resources, both internal and external, to manage high-impact industry-wide programs and projects.
  • Plan, develop, and implement marketing activities, including seminars, exhibitions, online platforms, and flagship events.
  • Manage event logistics, procurement, vendor management, and post-event reporting.
  • Utilize digital marketing, PR, and social media management to enhance engagement.
  • Create compelling marketing materials and client-facing documents, showcasing strong copywriting skills in both Chinese and English.
  • Handle additional tasks to support the overall mission of HKPC.

Requirements

  • Bachelor's degree or above in Business Administration, Management, Marketing Communications, Social Science, or equivalent.
  • Minimum 8 years’ experience in B2B client management, industry support, or event management.
  • Strong leadership, business acumen, and project management skills.
  • Sound relationships with various industries, trade associations, and public bodies.
  • Experience or knowledge in ESG or sustainability is an advantage.
  • Familiarity with AI and Generative AI tools is preferred.
  • Excellent command of spoken and written English and Chinese.

Nice to Have

  • Agency or trade association experience.
  • Knowledge of IoT, 5G, LoRA, and AI technologies.

What We Offer

  • Exciting opportunities to work with innovative technologies.
  • Flexible work hours and a dynamic culture.
  • Academic training scholarships for career advancement.
  • Comprehensive medical benefits from Day 1, including coverage for dependents.
  • Dental benefits.

Apply now if you’re ready to take on this challenge! Join us to create value and “MAKE SMART SMARTER”.

Language Requirements
EnglishC1
ChineseC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This remote Assistant Manager role offers a unique opportunity to lead marketing initiatives for SMEs. With competitive compensation and a flexible work environment, it's an attractive position for experienced marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in digital marketing tools such as Google Analytics and HubSpot, with a proven track record of implementing data-driven marketing strategies that enhance engagement for SMEs and startups.

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Ability to manage and execute virtual events using platforms like Zoom and Webex, ensuring high levels of participant engagement and satisfaction in a remote work environment.

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Strong background in copywriting and content creation, with a portfolio that demonstrates creativity in crafting compelling narratives for social media and public relations campaigns aimed at diverse audiences.

Learning Resources

→Digital Marketing Specializationcourse
→Event Marketing: How to Create a Remarkable Experiencecourse
→The Ultimate Guide to Social Media Marketingarticle

Career Path

Assistant Manager (Marketing & Engagement)(Now)→Marketing Manager(1-2 years)→Director of Marketing(3-5 years)

Market Overview

Market Size 2024
$450B
Annual Growth
12.3%
AI Adoption in Marketing
67%
Investment in Digital Marketing
+38%
Labour Demand for Marketing Roles
+15%
Avg Salary for Senior Marketing Roles
$110K

Skills & Requirements

Required
MarketingEvent ManagementDigital Marketing
Growing in Demand
Data AnalyticsSEO OptimizationContent Strategy
Declining
Traditional Print AdvertisingEmail Marketing (Non-Personalized)

Domain Trends

Increased Focus on Personalization
Around 80% of consumers are more likely to purchase from a brand that offers personalized experiences, driving a shift towards data-driven marketing.
Rise of Influencer Marketing
Influencer marketing is projected to grow to $16.4 billion in 2024 as brands leverage social media personalities to reach targeted audiences.
Integration of AI in Marketing Strategies
AI-driven tools are expected to enhance marketing efficiency by 30%, with 67% of marketers already using AI for customer engagement.

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