Talantix.io
Arkose Labs•05.03.26
AI SCORE 8.5

Account Based Marketing Director - Remote

$140K–$180K/year
RemoteCybersecurity
Account-Based Marketing•B2B Marketing•Salesforce•6sense•Demandbase•Marketing Automation•CRM•Data Analysis

About the Role

We are seeking a highly skilled Account Based Marketing Director to join our team at Arkose Labs. This remote position is pivotal in driving our account-based marketing strategy, focusing on high-quality pipeline and annual recurring revenue (ARR) within our Ideal Customer Profile (ICP). As a leader in this role, you will leverage your expertise to enhance our marketing efforts and contribute to our mission of creating a secure online environment.

What You'll Do

  • Develop and implement a comprehensive ABM strategy that aligns with company revenue goals and ICP criteria.
  • Define target account selection criteria and segmentation framework based on funnel analytics and historical conversion data.
  • Design and execute personalized, multi-channel campaigns for target accounts, ensuring each campaign is hypothesis-driven with clear expected outcomes.
  • Collaborate with sales leadership to prioritize target accounts based on pipeline potential and ARR opportunity.
  • Implement comprehensive ABM dashboards tracking account engagement scores, pipeline velocity, and conversion rates.
  • Demonstrate hands-on proficiency with ABM platforms and marketing automation tools, ensuring strong technical integrations.
  • Conduct regular program reviews and present results to leadership, providing clear ROI analysis and pipeline attribution.
  • Monitor account progression through buying stages and identify acceleration opportunities.

Requirements

  • 10+ years of B2B demand generation experience, with at least 5 years focused on account-based marketing.
  • Proven track record of driving pipeline and ARR through ABM programs.
  • Strong analytical skills to diagnose funnel performance issues and translate data into actionable strategies.
  • Hands-on technical proficiency with ABM platforms such as 6sense and Demandbase.
  • Excellent communication and presentation skills for executive-level audiences.
  • Experience in the cybersecurity sector is highly desirable.
  • Proficiency with CRM systems, particularly Salesforce.
  • Ability to influence cross-functional stakeholders and drive alignment.

Nice to Have

  • Experience in SaaS or enterprise software sectors.
  • Knowledge of intent data providers and account intelligence tools.
  • Project management certification or formal training.
  • Background in sales or sales operations.

What We Offer

  • Competitive salary and equity options.
  • Comprehensive benefits package including 85% medical, dental, and vision coverage for employees.
  • Flexible PTO and life insurance coverage.
  • Short and long-term disability insurance paid by the company.
  • Generous parental leave policy and employee assistance programs.
  • Flexible working hours to support personal well-being.
  • Amazing discounts program and wellbeing package including mental health support.
Why This Job8.5 of 10

This remote Account Based Marketing Director role at Arkose Labs offers a unique opportunity to lead ABM strategies in a dynamic cybersecurity environment. With competitive compensation and a focus on innovation, this position is ideal for experienced marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in using Salesforce and marketing automation tools like HubSpot or Marketo to track and optimize account-based marketing campaigns, ensuring alignment with sales and marketing objectives.

→

Demonstrates a data-driven mindset with strong analytical skills, capable of interpreting data from platforms like 6sense and Demandbase to inform strategies and measure campaign effectiveness.

→

Possesses a strategic and innovative approach to B2B marketing, with a deep understanding of the technology industry and its nuances, allowing for tailored messaging that resonates with target accounts.

Learning Resources

→The Definitive Guide to Account-Based Marketingguide
→Account-Based Marketing Certificationcourse
→How to Create a Successful Account-Based Marketing Strategyarticle

Career Path

Account Based Marketing Director(Now)→Head of Marketing(2-4 years)→Chief Marketing Officer (CMO)(4-6 years)

Market Overview

Market Size 2024
$3.5B
Annual Growth
15.2%
AI Adoption in Marketing
65%
Investment in ABM Tools
+40%
Labour Demand for ABM Roles
+28%
Avg Salary for ABM Directors
$150K

Skills & Requirements

Required
Account-Based MarketingB2B MarketingSalesforce
Growing in Demand
Content PersonalizationPredictive AnalyticsMarketing Technology Integration
Declining
Traditional Email MarketingMass Marketing Campaigns

Domain Trends

Rise of AI-Powered ABM
65% of companies are adopting AI technologies to enhance their ABM strategies, improving targeting and personalization.
Integration of Data Analytics
Over 70% of marketing leaders are prioritizing data analytics tools to drive their ABM efforts, indicating a shift towards data-driven decision-making.
Focus on Customer Experience
80% of marketers believe that enhancing customer experience is crucial for ABM success, leading to increased investments in customer journey mapping.

Industry News

Loading latest industry news...

Finding relevant articles from the last 6 months

All job postings are automatically gathered by algorithms. We do not review or verify listings, be careful when applying and do not sign-in with iCloud or Google services.