About the Role

We are seeking a talented SMM Manager to join our dynamic team at MaiShkola, an online school specializing in preparation for the Unified State Exam (EGE) and the Basic State Exam (OGE). This is a fully remote position where you will play a crucial role in enhancing our online presence and engaging our audience effectively. As an SMM Manager, you will analyze target audiences and competitors, manage event calendars, and oversee the creation and distribution of content that resonates with our audience.

What You'll Do

  • Conduct thorough analysis of target audiences and competitors to inform social media strategies.
  • Maintain and manage the event calendar, ensuring timely execution of campaigns.
  • Formulate, coordinate, and send briefs for posts and newsletters, focusing on meaningful content, triggers, and funnels.
  • Send completed briefs to designers and copywriters, ensuring quality control throughout the process.
  • Launch posts and newsletters, actively engaging with our audience.
  • Process event statistics and compile reports to assess the effectiveness of campaigns.
  • Assist in recruiting copywriters for the team as needed.
  • Collaborate on three interconnected projects, ensuring seamless integration of events, newsletters, and posts.

Requirements

  • Strong organizational skills and a systematic approach to work.
  • Discipline and the ability to meet deadlines consistently.
  • Willingness to complete a test assignment as part of the hiring process.
  • Experience working in an online school environment or having taken the EGE within the last five years.

Nice to Have

  • Familiarity with social media analytics tools.
  • Experience in content marketing or digital marketing.
  • Creative thinking and problem-solving skills.

What We Offer

  • Competitive salary of approximately 60,000 RUB per month.
  • Fully remote work environment, allowing for flexibility and work-life balance.
  • Standard work schedule of 5 days a week.
  • Access to a full team with established processes for smooth operations.
  • Opportunities for professional growth and development within the company.
Language Requirements
EnglishB2
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This SMM Manager role at MaiShkola offers a unique opportunity to work remotely while driving engagement for an innovative online education platform.

Salary Range

About MaiShkola

Industry
Tech
Location
Remote

Who Will Succeed Here

Proficient in using social media management tools such as Hootsuite or Buffer to schedule posts and analyze engagement metrics, ensuring a data-driven approach to content strategy.

Self-motivated and organized, capable of managing multiple campaigns simultaneously in a remote work environment, and adept at coordinating virtual events to enhance brand visibility.

Analytical mindset with experience in using Google Analytics and social media insights to measure campaign performance, allowing for quick adjustments to optimize engagement and reach.

• AI generated

Learning Resources

Social Media Marketing Coursecourse

Career Path

SMM Manager(Now)Digital Marketing Strategist(1-2 years)Head of Social Media Marketing(3-5 years)

Market Overview

Market Size 2024
$19.8B
Annual Growth
25.4%
AI Adoption in SMM
72%
Investment in Digital Marketing
+40%
Labour Demand for SMM Roles
+35%
Avg Salary for SMM Managers
$75K
• AI generated

Skills & Requirements

Required
Social Media ManagementContent CreationAnalytics
Growing in Demand
Video Content CreationSEO OptimizationData Analytics
Declining
Traditional AdvertisingEmail Marketing Campaigns

Domain Trends

Rise of Video Content
Video content is projected to make up 82% of all consumer internet traffic by 2025, leading to increased demand for video production skills in SMM.
AI-Driven Analytics
72% of social media marketers are using AI tools for analytics and content optimization, highlighting the need for proficiency in AI tools.
Shift Towards Authenticity
Brands focusing on authentic engagement are seeing a 60% increase in customer loyalty, emphasizing the importance of genuine content creation.

Industry News

Research shows AI coding assistants deliver 40%+ productivity gains in enterpris...

GitHub Blog

Remote salaries now match or exceed office roles in most tech positions globally...

Buffer

Kubernetes and cloud-native expertise commanding premium salaries. Organizations actively seeking engineers with container orchestration experience, offering 15-25% salary premiums.

CNCF

Strong growth projected in tech employment. Demand particularly high in AI/ML, cybersecurity, and platform engineering roles globally.

Bureau of Labor Statistics
• Default sources
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