Senior Product Marketing Manager - Remote

About the Role

We are seeking a Senior Product Marketing Manager to join our team at Housecall Pro. This is a fantastic opportunity for a talented individual to make a significant impact on customer acquisition through our innovative products. As a Senior Product Marketing Manager remote, you will be instrumental in developing and executing targeted growth plans that resonate with our service professionals, helping them streamline their operations and enhance their businesses.

What You'll Do

• Impact the velocity of customer acquisition by bringing new solutions to market.
• Develop solution adoption and product growth plans using customer, opportunity, and revenue analysis.
• Partner with product and marketing teams to convert casual users into power users.
• Create customer-focused product messaging and positioning across multiple channels (email, social media, video, website).
• Implement go-to-market strategies for new offerings and features.
• Conduct and support customer research, A/B testing, and launch execution.
• Create an experimentation engine for messaging, packaging, channel, and cohort tests.
• Analyze performance data and customer feedback to generate insights about usage rates.
• Collaborate with the creative team to develop high-impact marketing assets.
• Recommend improvements to departmental strategies and team processes.

Requirements

• 5+ years of experience in Product Marketing.
• Experience bringing B2B SaaS platforms and services to market.
• Strong understanding of Product Led Growth (PLG) go-to-market strategies and levers.
• Experience planning and executing integrated campaigns across multiple marketing channels.
• Experience with small business owners or home service business trades preferred.
• Bachelor’s degree or equivalent work experience.
• Proficiency with analytics and growth tools (Google Analytics, SQL, Salesforce).

Nice to Have

• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation.
• Proven track record of collaborating cross-functionally to achieve shared KPIs.
• Passion for product marketing as a craft and deep empathy for the customer.
• Creative problem-solver motivated to test, learn, and iterate.
• Excellent communication skills with the ability to translate complex material into easy-to-understand content.
• Self-starter mentality with the ability to own projects from inception to completion.

What We Offer

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k).
• Paid holidays and flexible, take-it-as-you-need-it paid time off.
• Equity in a rapidly growing startup backed by top-tier VCs.
• Monthly tech reimbursements.
• A culture built on innovation that values big ideas, no matter where they come from.

Join us at Housecall Pro, where we are dedicated to making a difference for real people: the home service professionals that support America’s 100 million homes. If you are passionate about product marketing and want to work in a collaborative and supportive environment, we’d love to hear from you!