Head of Online Marketing - FinTech Focus

About the Role

We are seeking a Head of Online Marketing to join a leading FinTech company based in Limassol. This is an exciting opportunity for a strategic leader to oversee the entire digital ecosystem and manage a global paid media strategy. As the Head of Online Marketing, you will play a crucial role in driving performance-focused marketing initiatives across various channels, including Google Ads, PPC, Paid Social, and SEO.

What You'll Do

• Develop and lead the end-to-end digital marketing strategy across all paid channels, including Paid Search, Display, Paid Social, Programmatic, SEO, and Retargeting.
• Plan, execute, and optimize high-performing digital campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Build an integrated lead generation framework leveraging analytics and audience segmentation to drive high-intent acquisition.
• Translate marketing goals into actionable strategies that align with business objectives and growth targets.
• Implement a data-first marketing culture by integrating digital analytics with business intelligence to generate actionable insights.
• Design and manage multi-touch attribution models to accurately measure channel performance and evolve reporting frameworks.
• Oversee collaboration with external media agencies to ensure alignment with business goals and efficient execution of campaigns.
• Continuously monitor and optimize ad creatives, landing pages, and audience targeting strategies to drive performance improvements.

Requirements

• At least 4 years of experience in digital or performance marketing, with 2 years in a strategic role leading digital marketing strategy.
• Proven track record in managing data-driven lead generation in financial services or FX trading industries.
• Advanced understanding of multi-channel attribution and funnel analytics.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics 4, and data visualization tools.
• Experience managing large media budgets with measurable ROI.
• Analytical mindset with a passion for turning complex data into actionable business strategies.
• Excellent collaboration and communication skills, with the ability to influence cross-functional teams.

Nice to Have

• Experience in a fast-paced, rapidly growing organization.
• Familiarity with emerging digital marketing trends and technologies.
• Certifications in Google Ads or other relevant platforms.

What We Offer

• High and competitive salary package based on experience and qualifications.
• 13th salary and discretionary performance bonuses.
• Career development opportunities within a global organization.
• Structured training and professional development programs.
• Comprehensive medical insurance, including outpatient, inpatient, and dental coverage.
• Team-building events and company-wide social activities.
• Provident fund and savings scheme.
• Full relocation support and work permit sponsorship.