Head of Marketing (Cluster) - Remote Opportunity

About the Role

We are seeking a Head of Marketing (Cluster) to join our team in a remote capacity. This role is pivotal in driving enrolment growth, retention, and brand positioning for two schools in Portugal. As the Head of Marketing, you will lead the marketing function, ensuring the efficient execution of marketing strategies and communications.

What You'll Do

• Lead the marketing strategy and operations for two schools, ensuring brand consistency and effective messaging.
• Collaborate with the Admissions teams to align marketing actions with enrolment targets.
• Monitor and report on KPIs, ensuring the marketing strategies are executed in line with ISP guidelines.
• Drive the development of a brand architecture and establish a corporate identity framework.
• Manage digital marketing efforts, including website and social media content, to enhance lead generation.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Oversee the planning and execution of school events for community engagement.
• Provide regular updates and reports to the Heads of Schools and Regional Marketing.

Requirements

• Bachelor’s degree or higher in Marketing, Communications, or related field.
• 5-10 years of relevant experience in marketing leadership, preferably in education.
• Strong track record in digital marketing and lead generation.
• Excellent communication and stakeholder management skills.
• Fluent in English; knowledge of Portuguese and/or Spanish is a plus.
• Experience in cluster or multi-site marketing leadership is highly desirable.
• Data-driven mindset with experience in KPI monitoring.
• High degree of computer literacy, including proficiency in Microsoft Office and design tools.

Nice to Have

• Experience in agency management and negotiation.
• Strong project management and content creation skills.
• Ability to work independently with minimal supervision.

What We Offer

• Remote/hybrid work options available.
• Visa sponsorship and relocation assistance provided.
• Opportunities for personal and professional development.
• A supportive and inclusive work environment.
• Competitive salary and benefits package.