Talantix.io
Hurra.com•23.02.26
AI SCORE 8.5

Digital Analytics & Tracking Consultant - Remote

$60K–$80K/year
RemoteDigital Marketing
GA4•Google Tag Manager•Consent Management Platforms•BigQuery•Looker Studio•JavaScript

About the Role

We are seeking a Digital Analytics & Tracking Consultant - Remote to join our innovative digital marketing agency. In this role, you will support our team and our eCommerce clients, particularly in the implementation and optimization of GA4 tracking, Tag Management (both client- and server-side GTM), and Consent Management Platforms (CMP), ideally in combination with Shopify.

What You'll Do

  • Lead and implement advanced GA4 tracking setups, including GA4 Enhanced E-Commerce tracking.
  • Develop and maintain GTM (client- and server-side) configurations.
  • Ensure CMP integration is compliant with GDPR/DSGVO.
  • Act as an analytics advisor to our German-speaking clients.
  • Collaborate with our internal English-speaking Tech Support team.
  • Support data integration with platforms like BigQuery and Looker Studio.
  • Provide general technical support related to Digital Analytics and MarTech.

Requirements

  • 5+ years of hands-on experience in Digital Analytics.
  • Expertise in GA4, GTM, and CMPs.
  • Experience in a major Online Marketing Field.
  • Experience with server-side GTM is essential.
  • Basic understanding of GDPR/DSGVO.
  • Familiarity with BigQuery, Looker Studio, and other Google Cloud tools.
  • Basic JavaScript skills.
  • Able to advise clients in German and communicate fluently in English.
  • Strong problem-solving skills and a proactive mindset.

Nice to Have

  • Experience with data visualization tools.
  • Knowledge of eCommerce platforms, especially Shopify.
  • Familiarity with advanced analytics techniques.

What We Offer

  • Flexible freelance collaboration.
  • Long-term project potential with leading eCommerce brands.
  • Smart and supportive team with a tech-driven mindset.
  • 100% remote-first setup, with async workflows and regular team syncs.
Language Requirements
GermanC1
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This remote Digital Analytics & Tracking Consultant position offers a unique opportunity to work with leading eCommerce brands while enjoying flexible freelance collaboration. Join a tech-driven team and make a significant impact in digital marketing.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in GA4 and Google Tag Manager with hands-on experience in both client-side and server-side implementations, enabling effective data collection and tracking for eCommerce platforms, particularly Shopify.

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Strong analytical mindset with expertise in data visualization tools like Looker Studio and experience in querying large datasets using BigQuery, allowing for actionable insights and reporting.

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Self-motivated and comfortable working in a fully remote environment, demonstrating discipline and proactive communication skills to collaborate effectively with clients and team members across different time zones.

Learning Resources

→Google Analytics 4 Tutorial for Beginnersvideo
→Google Tag Manager Fundamentalscourse
→BigQuery Documentationguide

Career Path

Digital Analytics & Tracking Consultant(Now)→Analytics Manager(1-2 years)→Director of Analytics(3-5 years)

Market Overview

Market Size 2024
$4.2B
Annual Growth
25.3%
AI Adoption in Analytics
45%
Investment in Analytics Tools
+30%
Labour Demand for Analytics Roles
+18%
Avg Salary for Senior Analytics Consultant
$120K

Skills & Requirements

Required
GA4Google Tag ManagerConsent Management Platforms
Growing in Demand
Advanced Data Visualization (e.g., Tableau, Power BI)Machine Learning for Predictive AnalyticsData Privacy Compliance (e.g., GDPR, CCPA)
Declining
Universal Analytics (UA)Flash-based Analytics Tools

Domain Trends

Shift to GA4
With Universal Analytics being phased out, 70% of businesses are transitioning to GA4, emphasizing the need for professionals skilled in this new platform.
Increased Focus on Data Privacy
As regulations tighten, 60% of companies are investing in Consent Management Platforms, making knowledge in this area crucial for analytics roles.
Integration of AI in Analytics
45% of analytics teams are adopting AI tools for enhanced data analysis, indicating a growing demand for skills in machine learning and AI-driven insights.

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